National College Fair Springfield

Location:
Eastern States Exposition (The Big E)
Young Building
1305 Memorial Avenue
West Springfield, MA 01089
413-737-2443
www.thebige.com

** The Eastern States Exposition Center requires that all banners be flame resistant or flame retardant.  You must be able to show proof of this on the tag of the banner, through a letter from the manufacturer, or by applying a topical spray and bringing that spray with you to the College Fair.

Fair Hours:
Tuesday, March 17, 2026
9 a.m.–11:30 a.m.

National College Fair Springfield

Please find instructions on how to update booth signage and the exhibitor contact in the Community Hub.

Please Note: We encourage exhibiting institutions to make any changes to their booth signage as soon as possible. Changes made less than 2 weeks prior to the event are not guaranteed to make it on NACAC marketing materials and show signage.

Location:

Eastern States Exposition (The Big E)

Young Building

1305 Memorial Avenue

West Springfield, MA 01089

413-737-2443

www.thebige.com

** The Eastern States Exposition Center requires that all banners be flame resistant or flame retardant.  You must be able to show proof of this on the tag of the banner, through a letter from the manufacturer, or by applying a topical spray and bringing that spray with you to the College Fair.

Fair Hours:
Tuesday, March 17, 2026
9 a.m.–11:30 a.m.

Transportation and Directions:
Parking is available at The Big E for $5 a day, cash only.
http://www.easternstatesexposition.com/p/about/288

Fair Set-up Hours:
Monday, March 16, 2026
3 p.m.–5 p.m.

Tuesday, March 17, 2026
7:30 a.m.– 8:30 a.m.

Estimated Attendance: 1,500

Loading/Unloading:
The unloading area is at the second building on your left (The Young Building). For all load in/load out, you will utilize Gate 1 on 1761 Memorial Ave. There will be security to help direct you on the day of. You may also utilize signage for load in, if helpful.

Exposition Services:
Demers Exposition Services Inc., 860-882-0003 or info@demersexpo.com
Exhibitor Services Kit

Shipping Information:

Authorized Shipping Address:
(Exhibitor Name and Booth Number)
2026 Springfield National College Fair
c/o Demers Exposition Services
151a Park Ave
East Hartford, CT 06108

Material Handling Charge:

For prices and information, please view the exhibitor kit. Payments must be made prior to receiving them. Rates are subject to change.

Shipping Deadline:

All materials must be received by Tuesday, March 10, 2026.  Materials arriving before this date may incur additional charges.  Please keep all tracking numbers of your packages.

Exhibitor Parking: 
Ample parking is available at the Eastern States Exposition for $5 cash only per day. NACAC and The Big E strongly encourage all exhibitors to enter at GATE 9 for the fastest experience. For more information, please visit https://www.easternstatesexposition.com/p/about/getting-here

*Rates and availability are subject to change without notice.

Electrical Service:

Electrical Services are not available at the Eastern States Exposition Center.

Host Hotel:

Sheraton Springfield Monarch Place Hotel – 1.7 miles, 6 min drive from venue
One Monarch Place
Springfield, Massachusetts 01144
413-781-1010

Rate: $139/night plus tax

Reservation Deadline: Monday, March 9, 2026

Use NACAC’s personalized reservation link to secure your room.

Exhibitor App:

GoToCollegeFairs is NACAC’s exclusive technology services provider for in-person NACAC National College Fairs. All lead retrieval services for in-person programs will be captured through the GTCF Mobile Scanning Application.

*Please be sure to download the app prior to arrival*. Attached is a Quick Start Guide with step-by-step instructions on how to get setup in the app. There will be a GTCF representative onsite to answer any questions you have during the fair.

If you have any questions about the app before the fair, please email mjohnson@nacacnet.org or info@gotocollegefairs.com.

NACAC College Fair Attendee Mobile App

We wanted to make you all aware of an exciting new attendee enhancement that we will be piloting National College Fairs this season.  The NACAC College Fair Attendee App will be available to download for all attendees at these pilot sites and will allow attendees to have instant access to crucial fair information including their lead retrieval barcode, the list of exhibiting colleges (including the locator map), list of colleges that matched their preferences via Matchmaking, and much more.

In addition to enhancing the attendee experience, we believe it will enhance the experience for the exhibiting college representatives, as well, as we believe this will drive even more traffic to those schools that attendees match with. Please note, the NACAC College Fair Attendee App does not replace the GTCF MobileScan App or change the lead retrieval process for you in any way.  We are just providing this information to you as a courtesy and so that you are aware of this exciting new feature.

On-site Food and Beverage

While light refreshments will be provided, NACAC strongly encourages you to eat a full meal before you arrive.

Contact Information:               

For more information regarding this National College Fair, contact Makini Johnson at mjohnson@nacacnet.org or at 703-299-6859.