Cookie Policy

This document was updated on December 13, 2021  

The National Association for College Admission Counseling (NACAC) (also referred to as “we”, “us”, and “our”) respects the online privacy of its members and other visitors (“you”) to this (the “Website”) and our other websites,, and (collectively, the “Websites”).  

This Cookies Policy (the “Policy”) describes the information we collect, how and why cookies we use cookies and similar technologies, how our third party business partners use cookies, and ways you can opt out of using cookies and similar technologies.  Our Privacy Policy, of which this Policy is part providers further information about our privacy practices.


A “cookie” is a small file created by a web server that can be stored on a user’s device for use either during a particular (“session” cookie) or future (“persistent” cookie) browsing session.  This file may include information about internet protocol (IP) addresses, browser type, internet service provider (ISP), URLs of any referring or exited webpages, operating system, and/or date and time stamps.  

NACAC uses cookies to enable certain website functions, develop web browsing analytics, store and track your preferences, and enable the delivery of advertising and marketing, when applicable.  For example, we track the number of “hits” or visits to our Websites, the most popular times of day and sections visited, and the range of devices and browsers most commonly used to view the Websites.  NACAC does not sell any of this information to third parties.

First-Party Cookies

First-party cookies are set by the website you are visiting, and they can only be read by that site.  Certain features of our Website use session, persistent, and flash cookies.

“Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session or after a set time period.  Our Website’s session cookies are set to expire in 12 hours and are required for log in to access secure areas of the Website and to process e-commerce transactions. “Permanent” cookies remain stored on a user’s hard drive until they expire or are deleted by a user.  We use permanent browser cookies on our Website for log in purposes and to recover certain preferences set for use by you during repeated visits to our Website.  They are set to time out within 6 months.  

We use local stored objects (or “flash” cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.

Third Party Cookies
You also may encounter third party cookies on our Website. Third Party Cookies are cookies that are stored on your web browser by a party other than NACAC and may gather browsing activity (such as information you have entered or choices you have made) across numerous websites that you visit and across numerous browsing sessions. These cookies also help improve how NACAC’s Websites and services function and perform, customize your interaction with our Websites, and help provide more relevant messaging and marketing communications to you. NACAC is currently using third party cookies to track and analyze usage. If you wish to delete Third Party Cookies, you should adjust your browser settings as described in the “CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION” section of this Policy.

NACAC also uses third party ad targeting  to display ads for NACAC programs and services that may be of interest to you and to track the performance of the advertisements. This service is able to follow users to third party websites not affiliated with NACAC and displays ads when users visit those other sites.  For example, our Website uses Addthis social media cookies to allow you to share content from our Website across your social networks such as Facebook, LinkedIn, Twitter and others.  If you browse the internet while signed into a social network, that network may have the ability to collect information about the websites you are visiting, including ours. View Addthis’ privacy policy.

If you like more detailed information about first party and third party cookies in use on or related to this Website, please contact us. Learn more about internet advertising practices and related consumer resources (use this link if you are located in Europe).


Like most websites, as you navigate through and interact with our Website, we may passively collect information about your browsing activities using cookies and other automatic data collection technologies, such as Internet tags, or web beacons (clear gifs., pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), to improve website functionality and analytics.  

The aggregate data collected by these passive technologies typically does not target any personally identifying information (PII) or other personal data, but personal information we store about you may be linked to information stored in and obtained from cookies in order to improve our marketing, analytics, or website functionality.

Location Information
We use tools that prevent us from collecting or maintaining your location information, including Google Analytics Anonymize IP, which interferes with collection and recording of your full IP address and anonymizes your IP address as soon as technically feasible by hiding part of the IP address. Learn more about the tool in use.

Google Analytics and Similar Technologies
We use Google Analytics and similar technologies (the “Analytics Technologies”) to collect and process statistical data about the number of people using our Website and to better understand how they find and use our webpages.  This does not include personally identifiable information, nor do we store or associate such analytics with personally identifiable information collected elsewhere. Learn more about Google Analytics and the performance tracking cookies that it uses  as well as Google’s restrictions on data use by visiting the Google Privacy Policy.  Learn how to opt-out of Google Analytics, and install the opt-out browser add-on feature.  For more details, visit the “Google Analytics opt-out browser add-on” page.  

Another website analytics service in use on this Website is Optimizely, which also uses performance cookies to track web browsing behavior without collecting personal information about you. Learn how Optimizely uses your data.  You can opt out anytime by following the instructions online.  
Both Google Analytics and Optimizely have certified compliance with the EU-US Privacy Shield Framework set forth by the U.S. Department of Commerce.

National and Virtual College Fairs
If you register for or attend one of our national and virtual college fairs, our third-party service provider, GoToCollegeFairs, will also collect the information described in the GoToCollegeFairs Privacy Policy and Cookie Policy. NACAC acts as the controller of this information, and GoToCollegeFairs is our processor. Because GoToCollegeFairs powers the National and Virtual College Fairs platforms, your information will be shared with them as needed to provide the services.

Other Third Party Technologies
Some third parties may use automated data collection technologies to collect information about you when you when you browse the internet.  The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content.  We do not control these third parties’ technologies or how they may be used.  If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

We provide you with choices regarding the personal information you provide to us and have created ways to give you control over our use of your information. Most web browsers are set by default to accept cookies.  If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies, or to alert you when cookies are being sent by website tracking technologies and advertising. Note that, if the user declines the use of cookies, the user may not have access to the full benefits of the Website.

When a user registers with our Website, the Website will prompt the user to confirm whether he or she approves of the use of a cookie. You may adjust your browser settings to opt out of accepting a “persistent” cookie and to only accept “session” cookies, but will need to log in each time you want to enjoy the full functionality of the Website.

Please be aware that adjusting the Cookie Settings on our Website may not fully delete all of the cookies that have already been created.  To delete them, visit your web browser settings after you have changed your Cookie Settings on our Website.

Additional information is provided below about how to disable cookies or manage the cookie settings for the leading web browser providers:

Learn how to modify your browser settings to block or filter cookies.

It is our policy to post any changes we make to this Policy on this webpage. If we make material changes to how we treat our users’ personal information, we will notify you by posting on our Website home page as well. The date this policy was last revised is identified at the top of this page.  

We encourage you to review this Policy from time to time to stayed informed about how we use cookies.


If you have any questions or comments about this Policy, please contact us using one of the methods listed below:

1050 N Highland Street
Suite 400
Arlington, VA 22201
Telephone: (800) 822-6285 or (703) 836-2222, Ext. 11