Mission & Vision

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NACAC’s mission and vision position the association centrally in the professional lives of its members and as an advocate for a more accessible and equitable future for higher education.

Our Mission

Empowering college admission counseling professionals through education, advocacy, and community.

Our Vision

The transformative power of postsecondary education is accessible to all.

“What NACAC does best is bring people together around a shared cause. For NACAC, that cause is embodied in our new mission: “empowering college admission counseling professionals through education, advocacy, and community.” Those words matter because the work of our members matters. We see ourselves and the profession as path-making, not gatekeeping, and we are driven by a fundamental belief that expanding opportunity and removing barriers to postsecondary education advances equity and benefits everyone.

“Our newly articulated vision describes a world in which “the transformative power of postsecondary education is accessible to all.” A college education is key to social mobility and prosperity, and access to it should be a fundamental right. NACAC and its members are determined to change the narrative—to restore a sense of shared purpose and the belief in the essentiality of higher education to a free society—and to push for leaders at all levels of government to recommit to college access and success. Postsecondary education is the key to our nation’s future prosperity, and we are determined to opening its doors wider than ever before.”

Angel B. Pérez, NACAC CEO
Read NACAC’s statement on Diversity, Equity, and Inclusion