Meet the Team

Shantel Goodman-Luckett is the Chief Mission and Impact Officer at NACAC, where she oversees membership experience, events and meetings, education and training, advocacy, and marketing. In this role, she brings NACAC’s mission to life by aligning strategy, programs, and culture to deliver meaningful, measurable impact for members and the broader education community.

With more than two decades of leadership experience, Shantel’s career spans global association leadership, strategy, integrated marketing and communications, data analytics, events, organizational operations, and executive coaching. At NACAC, she is known for championing creativity, innovation, and collaboration across the full member journey. Highlights of her leadership include strengthening member engagement, expanding global participation, modernizing signature events and professional learning programs, and advancing a people-centered approach to experience and belonging.

Shantel joined NACAC in February 2021 after serving as Senior Vice President of Global Marketing and Research at Global Business Travel Association (GBTA). Her professional background also includes leading marketing strategy and programs at Marriott International and The Washington Post. She has also served as an adjunct faculty member at Marymount University.

She earned a Bachelor of Science in mass communications and advertising from Virginia Commonwealth University and an MBA with a concentration in marketing from Johns Hopkins University.

Outside of work, Shantel is the creator of Tudie’s Travels, a children’s book series designed to encourage reading, imagination, and curiosity about the world, while helping children see themselves reflected in stories. She also enjoys Pilates, listening to audiobooks during long walks, and spending time with her family.