Even before the pandemic changed digital engagement, many schools realized today’s searchers wanted video in the application process. Fewer schools knew how to create the right video types or drive enrollment with video. For CampusReel, working with hundreds of schools and thousands of students to generate 20,000 authentic videos over 5 years showed the industry’s broken enrollment strategies as well as the positive outcomes of getting it right. This session will share a video-centric approach for turning viewers into enrollments.