In fall 2022, the average yield rate for four-year not-for-profit colleges was 30 percent. The average yield rate was higher for private colleges (33 percent) compared to public colleges (25 percent).
What is yield?
An institution’s yield rate is defined as the percentage of admitted students who ultimately enroll at the institution, after considering other admission offers. Accurately predicting yield is critical to colleges, as either over-enrolling or under-enrolling can have important implications.
How does fall 2022 compare to recent years?
The Fall 2022 average yield rate (30.2 percent) is only slightly lower than it was in fall 2021 and fall 2020 (30.8 percent). In fall 2019, it was 32.1 percent.
NACAC members can view the yield data resources, which include a downloadable fact sheet and PowerPoint slides, as well as interactive dashboards. These tools are provided to allow for additional insight into the data to support the work of college admission professionals.
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SOURCE: US Department of Education, National Center for Education Statistics. (2019 – 2022) Integrated Postsecondary Education Data System (IPEDS) Data Center. Washington, DC: NCES.
Note: The group of colleges used for this analysis includes those that met the following criteria for the IPEDS data collection year—four-year public or four-year private not-for-profit; degree-granting; Title-IV participating and military academies; enrolled first-time freshman; not open admission.