Work Smarter, Not Harder

*Updated for 2023*

This updated hybrid (both live and on-demand) course focuses on the use of data analysis to achieve recruitment objectives. Emerging professionals who participate in this course will use an applied approach to better understand the role of the admissions office in meeting institutional objectives. Concepts covered will be applicable to all CRM platforms.

For learners, these basic data analysis tactics are ones that can be applied to several different functions as they advance through their admissions career. For institutions or supervisors, this course is an opportunity to reinforce a data-informed culture within their staff, build skills to leverage institutional data, and achieve new student enrollment goals.

2024 Cohort information will be posted soon.

What does this course offer?

  • Real-world exercises. We will come to understand the role of a successful admissions operation in realizing key aspects of institutional mission and financial objectives. Participants will learn how to measure current admission funnel performance towards assigned goals using their own data.
  • Short, on-demand modules. Participants will login to the learning management system to complete the short, topic-based modules on their own schedule and at their own pace. Each participant will have four weeks to complete the course.
  • Two virtual meetings. In addition, all participants will gather on Zoom on two separate dates to meet with classmates and the program director, David Burge. Participants will discuss key issues and topics, review assignments, and learn within smaller breakout groups.
    • *Participants are highly encouraged to attend both live sessions! *
  • Network building. Participants will have the opportunity to continue building their professional network. Each cohort is open to approximately 200 participants from colleges and universities worldwide.
  • Professional certificate and digital learning badge. Upon successful completion of the course, participants will receive a professional certificate from NACAC. In addition, participants will also receive a digital learning badge that can easily be embedded on LinkedIn and other social platforms to signify their achievement.

What topics will be covered?

Topics that will be covered in this course include:

  • Interpret recruitment data and enrollment funnel metrics
  • Utilize outside sources of data to reveal market insights
  • Apply data storytelling best practices
  • Unlock good decision-making throughout the recruitment cycle by establishing Key Performance Indicators (KPIs)

Who should participate?

Professionals working in colleges or universities responsible for managing a region or territory.

What is the time commitment?

Course participants should plan to spend 2-3 hours each week on this course.

What is the cost?

The cost per person to register for this course is:

  • $200 for NACAC members
  • $400 for nonmembers

A 25% discount is available for offices of four or more participants. If your office would qualify for this discount, contact customer service for a promo code prior to registration.

PLEASE NOTE: Registration is limited. No refunds are available (participants may be substituted). As of August 1, 2023, all requests to switch cohorts, extend course access (by 1 month) or changes to course registrations will be subject to a $50 processing fee per person/per course. For purchasing and billing questions, contact customer service.

Program Director

David Burge
David Burge has served as Vice President for Enrollment Management at George Mason University since July 2015.

Before coming to Mason, he served as Executive Director of Admission Services at Arizona State University and oversaw the execution of new student enrollment strategy for undergraduate and graduate, domestic and international students.

Other professional experience includes the University of Kansas and the University of Nebraska-Lincoln, holding senior leadership roles within each institution’s Office of Admissions and Scholarships.

David served as president of the National Association for College Admission Counseling (NACAC) in 2017-18 and as President of the Great Plains Association for College Admission Counseling (GPACAC) in 2007-08. For six years, Mr. Burge was the faculty lead of the Admissions Middle Management Institute – a longstanding NACAC pre-conference workshop.

A native Kansan, his academic background includes two degrees from the University of Kansas: an undergraduate degree in English Literature and a master’s degree in Educational Policy and Leadership.

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