In this professional certificate course, participants will learn about different recruitment programs, their impact, how to build effective survey tools, and create new programming and modify existing ones in the context of admission.
The basics:
- Intended audience: Postsecondary admission officers.
- Cost: $225 for NACAC members, $400 for nonmembers.
- Estimated completion time: Five weeks.
- Participants have six months to access and complete the course.
- Upon completion: A completion certificate and a digital badge.
Course description:
After taking this course, you will be able to:
- Explain the different types of recruitment programs and how they contribute to the achievement of institutional goals.
- Measure the impact of recruitment programs at each funnel stage.
- Document objectives for recruitment programs.
- Build effective survey tools in the context of admissions programming.
- Create new programming and modify existing programming to address specific challenges in achieving enrollment objectives.
Registration options:
| Cohort | Start Date | Live Session #1 | Live Session #2 | Registration |
|---|---|---|---|---|
| June | Thursday, June 20 | Thursday, June 20 (11am – 1pm ET) |
Friday, July 19 (11am – 1pm ET) |
PLEASE NOTE: Registration is limited. As of Aug. 1, 2023, all requests to switch cohorts, extend course access (by one month) or changes to course registrations will be subject to a $50 processing fee per person/per course. No refunds will be processed.
Cost:
- $225 for NACAC members*
- $400 for nonmembers
A 20 percent discount is available for offices of four or more participants. If your office would qualify for this discount, contact customer service for a promo code prior to registration.
*Unsure if you are a NACAC member? You may be eligible through your school or organization’s membership. Contact customer service for more information.
Questions?
For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the course, please email pd@nacacnet.org.
Program Director
Dr. Beverly Woodson Day is the assistant vice president for enrollment management and director of admissions at Texas State University. She has been in the admission profession for over 29 years. She spent 21 years of her career at Texas State University and eight years at the University of Texas at San Antonio (UTSA) where she held roles of interim assistant vice president for strategic enrollment, and senior director of recruitment and admissions. She has been involved at the state and national level, including the Texas ACAC President Cycle, Higher Education Curriculum Chair for Admissions and College Counseling Institute, College Board advisory groups, faculty for NACAC’s Guiding the Way to Inclusion (GWI), NACAC committees, College Board council member, and has contributed to articles, professional development presentations and panels on admission, recruitment, data, professional development, and diversity. She has also completed the Strategic Enrollment Management (SEM) Endorsement Program through the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and is on the SEM-EP National Registry.
Beverly holds a bachelor’s in physics, masters in developmental and adult education, and Doctor of Philosophy in adult, professional, and community education (APCE) from Texas State University. She is published in The Journal of College Admission and is a contributing author to Dare to Be a Difference Maker, Volume 5.
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