Featuring outstanding faculty, this professional certificate provides participants from postsecondary institutions with a comprehensive understanding of college admission and student recruitment.

The basics:

  • Intended audience: Prospective and newly hired admission staff working at an institution of higher education.
  • Cost: $225 for NACAC members, $400 for nonmembers.
  • Estimated completion time: Eight weeks.
    • Participants have six months to access and complete the course.
  • Upon completion: A completion certificate and a digital badge.
College Admission For Emerging Leaders

Course description: 

In this course, participants will learn a comprehensive understanding of college admission and student recruitment in a convenient, self-paced, online format. Participants will gain a national, regional, and international perspective while learning about best admission practices across multiple dimensions.

In addition to short, topic-based modules that will be completed at each participant’s own pace, there will be three live Zoom sessions to meet with classmates and faculty members. Participants will discuss key topics and issues, review assignments, learn from smaller breakout groups, and network with their colleagues.

Course topics:

  • Basics of Student Engagement 
  • Basics of Data Analytics 
  • Intro to Ethics in College Admission 
  • Unconscious Bias 
  • Intro to Financial Aid 
  • Event Management & Budgeting 
  • Self-Advocacy & Professional Growth  
  • The Art of Storytelling 
  • Building Rapport 
  • Presenting to Office Leadership 

Registration options:

Cohort Start Date Live Session #1 Live Session #2 Live Session #3 End Date
Summer I

Tuesday, May 28 Thursday, June 13  (11-12:30pm ET) Thursday, June 27  (11-12:30pm ET) Thursday, July 11  (11-12:30pm ET) Monday, July 22
Summer II

Monday,  July 1 Thursday,  July 18  (11-12:30pm ET) Thursday,  August 8  (11-12:30pm ET) Thursday,  August 22  (11-12:30pm ET) Monday,   August 26

PLEASE NOTE: Registration is limited. As of Aug. 1, 2023, all requests to switch cohorts, extend course access (by one month) or changes to course registrations will be subject to a $50 processing fee per person/per course. No refunds will be processed.  


  • $225 for NACAC members*
  • $400 for nonmembers

A 20 percent discount is available for offices of four or more participants. If your office qualifies for this discount, contact customer service for a promo code prior to registration.

*Unsure if you are a NACAC member? You may be eligible through your school or organization’s membership. Contact customer service for more information.


For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the course, please email pd@nacacnet.org. 

Program Director

Emma Adebayo
Emma AdebayoSenior Associate Director for Recruitment, Outreach, & Communications, University of Wisconsin-Madison (WI)

Emma Adebayo is the senior associate director for recruitment, outreach, and communications at the University of Wisconsin-Madison. Adebayo holds a bachelor’s degree from Case Western Reserve University and a master’s degree in educational administration from the University of Nebraska-Lincoln. In 2020, she completed a certificate in conflict management and resolution at Washington University in St. Louis. Adebayo’s decade-plus career in college admissions includes experience at several public flagship and private specialized universities across the midwest. She is passionate about discourse on college access, equity, staff development, and inclusion on both sides of the desk and is proud of her recent service to the National Association for College Admission Counseling as a co-chair for the Ad-Hoc Committee on Serving Next Generation College Counseling and Admission Professionals and continued work as the program director of the Professional Certificate: College Admission for Emerging Leaders program.

2024 Program Codirectors

Christian Brown
Christian Brown Director of College Counseling, Beacon Academy (IL)
Fatmata Koroma
Fatmata KoromaAssociate Director of College Counseling, Georgetown Day School (DC)
Sean Whitten
Sean WhittenDirector of Enrollment Analytics, Queens University of Charlotte (NC)


Christian Brown
Christian Brown Director of College Counseling, Beacon Academy (IL)
James Fisher IV
James Fisher IVAssociate Director of Undergraduate Admissions and Outreach, University of Southern California's Marshall School of Business (CA)
Khala Granville
Khala Granville Dean of Admissions, College of Charleston (SC)
Ryan Hargraves
Ryan Hargraves Executive Director, Student Recruitment and Admissions, University of Toronto (Canada)
Claudia Hernandez-Ponce
Claudia Hernandez-Ponce Higher Ed Professional and NACAC SIG Co-Lead
Valencia Jones
Valencia Jones Senior Associate Director of Inclusion, Access, and Special Populations, Washington University in St. Louis (MO)
Fatmata Koroma
Fatmata Koroma Associate Director of College Counseling, Georgetown Day School (DC)
Candace Leake
Candace Leake Associate Director of Admissions for Access and Outreach, Bucknell University (PA)
Terron Phillips, Ph.D.
Terron Phillips, Ph.D. Clinical Assistant Professor of Educational Leadership and Policy Studies, Purdue University (IN)
Derek Terrell
Derek Terrell Director of Member Engagement, Coalition for College (CA)
Andy White
Andy White Associate Director of Admission, Butler University (IN)

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