Too many students miss out on earning a college degree because they don’t think college is for them. Financial barriers are the #1 obstacle keeping first-generation, low-income and historically excluded students out of college classrooms across the country. 60% of students reported eliminating colleges from their search process based on published costs alone. Join education economist Dr. Carlo Salerno, and enrollment engagement strategist Lyquaia Purcell, as they dive into the research behind this perception and how to pave new paths to your college for these students.