Recorded February 16 at 2:00 p.m. ET.
Parents and families want to support their students through the college admissions process, but often don’t have the information to do so confidently. By proactively communicating with parents earlier in the enrollment funnel and tailoring content to answer some of their biggest concerns, admissions teams can educate and engage families to meet their goals. Join us to hear how Melody Ferguson, Associate Dean of Admission at Pacific Lutheran University, has used parent engagement to build trust while also improving application and yield rates. We’ll discuss how Ferguson builds her contact lists, creates content that resonates with special populations like first-generation families, and scales outreach despite a small team and a busy schedule.

Learning Objectives:

  • Understand the impact parents and families can make on enrollment
  • Identify the student and family populations that need the most information
  • Develop a parent engagement strategy for the admissions process


Presented by:

Melody Ferguson
Melody Ferguson Associate Dean of Admission, Pacific Lutheran University
Joel Pendergrass
Joel Pendergrass Account Manager, CampusESP