Studies have shown that summer melt can affect up to 20 percent of prospective students, but there are measures you can take to mitigate your institution’s melt. Admissions and Marketing leaders have analyzed the root cause and are adapting the strategies they use to meet this reality. In this roundtable session, experienced leaders will examine student struggles and provide their perspective on how to use administrative processes to support students. They’ll also discuss new tactics and technologies they’ve incorporated to reduce admin burden, giving them more time to focus on students who truly require professional guidance.

We’ll explore:

  • How personalized and frequent communication can help improve the student experience
  • Tips for orchestrating consistent and personalized journeys across channels
  • Technology that can be incorporated to drive results and improve outcomes
  • Why data and insights are central to the success of your strategy

Date/Time: May 22, 2023, 2:00 PM / 11 AM PT


  • Dearv O’Crowley, Head of Product/LeadSquared
  • Carla Jones, MBA, Business Development Consultant & Digital Marketing Director/SSG Business Solutions
  • Cailin Asip-Swaim, Director of Recruitment & Admissions/Davidson-Davie Community College
  • Dwayne Smith, Chief Executive Officer/Housatonic Community College

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