With shrinking budgets and shrinking student populations, college admission professionals have had to learn to work smarter, not harder. One of the best ways to do this is to adopt a data-informed recruitment strategy. But, most admission offices are not staffed with statistical analysts! In fact, most admission professionals were hired for their interpersonal skills rather than their data analysis skills. Bridging that gap is the topic of NACAC’s latest white paper. The research explores the current skill gaps amongst college admission staff and how their leaders are addressing those gaps.