College Admission Ethics in Action is an essential training course for anyone involved in student recruitment.

Course description

Need-to-know ethical guidance
College Admission Ethics in Action is a 35-minute eLearning course that provides critical information on ethical behavior in the student recruitment process.

The course’s targeted online lessons include practical guidance for staff, faculty, and others regarding the legal and ethical boundaries that apply to college admission.

College Admission Ethics in Action features three engaging learning modules with scenarios and interactive activities that illustrate what’s appropriate and what’s not. By taking this eLearning course, your campus community will understand how to:

  • Avoid conflicts of interest and handle them if encountered;
  • Identify and safeguard private information; and
  • Use decision-neutral language and provide guidance without setting expectations.

Leverage NACAC’s admission expertise with this essential training course. Watch the course preview below or download the one-page flyer.


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Who should take this course?

College Admission Ethics in Action is for all individuals who interact with prospective college students and parents, including:

  • College tour guides
  • Student ambassadors
  • Coaches and athletic department staff
  • Alumni interviewers
  • Entry-level admission staff
  • College fair representatives
  • Faculty and staff involved in program recruiting
  • Development officers

Benefits to your institution

Set the standard for your institution
The course is a baseline prevention tool for avoiding serious problems, such as the Varsity Blues college admission bribery scandal, that can put employees and institutions at risk. By offering College Admission Ethics in Action, your college communicates its ethical values and promotes integrity at all steps of the admission process.

Align your campus community
Most institutions have several college representatives, often well beyond the admission office staff, who interact with prospective students. Reaching everyone with a consistent message can be difficult. College Admission Ethics in Action makes it easy to train your entire campus community.

Demonstrate your commitment
Provide evidence to legal and regulatory stakeholders of your commitment to ethical admission practices. College Admission Ethics in Action is pro-active ethics training that safeguards your college’s reputation and demonstrates the steps you’re taking to ensure and promote ethical behavior across your institution.

Choose affordable and flexible training
College Admission Ethics in Action is modular and easily offered as on-demand staff development, as part of HR onboarding, or as training for an entire office, department, or campus. The course includes bulk pricing options, streamlined distribution, implementation support, verified completion, online knowledge assessment, and easy reporting.

Course pricing

College Admission Ethics in Action is available for purchase from the National Association for College Admission Counseling, the trusted source in college admission. Purchase the 35-minute course in the NACAC Store. For additional information or custom arrangements, please contact customer service.

Individual pricing is only $25 per person for up to 25 learners. Pricing for groups larger than 25 is as low as $16 per learner. An unlimited annual license is also available.

Individual and preview price

ONLY $25 PER SEAT for 1 – 25 learners

Annual group price

  • $22.50 per seat for 26 – 50 learners
  • $20 per seat for 51 – 100 learners
  • $16 per seat for 101 – 300 learners


$6,250 for an unlimited annual license. Request more information.

Notes: Preview cost will be credited to a group license if purchased within 60 days. Alternate hosting and licensing arrangements are available.