A Half-Day, Faculty-Led Workshop from NACAC and IECA

Dec. 7 | Five hours

An intensive workshop to support secondary school and college counseling professionals.

About this workshop

This one-day training workshop is designed specifically for school-based college counselors and college admission representatives involved in or considering a transition to private practice. Whether it’s a mid-career change or plans for post-retirement work, this half-day institute is led by IECA and will prepare you for a successful transition to ethical and professional independent college consulting.

The director of Transitioning, Mark H. Sklarow, M.A., earned his BA and MA from Temple University in Political Marketing and Educational Administration. Mark has taught Political Science at the college level and taught Social Sciences and served as Dean of Students at an independent day school in Philadelphia. Transitioning is offered as part of NACAC Workshop & Seminar Season.

Who should attend

This workshop is for secondary school and college counseling professionals, college counseling department directors and supervisors, aspiring directors, and veteran counselors interested in a transition to private practice.

Schedule information

This half-day workshop is held Dec. 7. See below for a detailed breakdown of each day’s schedule and featured presenters.

Course materials

Recordings and workshop materials will be made available via the learning management system to registrants for two weeks after the last day of the workshop. These are available only to paid registrants and will not be sold after the live event.

How to register

The cost is $250 for members and $300 for non-members.

EARLY REGISTRATION (until Nov. 7): $200 for members and $250 for non-members.

Seats are limited.The registration deadline is Wednesday, Dec. 5 or when seats are filled. No refunds will be provided, although a substitute participant may be designated.


For purchasing and billing questions, please contact customerservice@nacacnet.org.


Wednesday, December 7

Session A: 12:00 PM – 12:30 PM ET

Understanding the IEC Profession

School-based college counselors as well as university-based admission representatives possess a wealth of knowledge, have developed a valuable network of professional colleagues, and have unique insight into teenagers’ hopes, fears, and worries about the college admission process. And while those are important to the IEC profession as well, there are differences to be aware of as you become an ethical and professional IEC.

Learning Objectives:

  • Differences between institutionally-based advising and the IEC profession
  • The importance and impact of the IECA Principles of Good Practice
  • Current trends in the IEC profession

Presenter: Mark Sklarow, IECA chief executive officer

Session B: 12:30 – 1:30 p.m. ET

Setting Yourself Up for Success

As the field of independent educational consulting has grown into a significant profession, more and more institutionally-based counselors have considered the career. What holds many back is concern over operating a small business—how to take your extensive experience and knowledge and use it in private practice. We will help you break this challenge into more manageable pieces so you can begin planning your own successful entry into the IEC profession.

Learning Objectives:

  • A better understanding of an IEC’s workflow patterns
  • Resources and tools available to IECs
  • Key factors needed to develop your own customer service and client management priorities.

Presenter: Kristina Dooley, IECA Board of Directors

Break: 1:30 – 2:00 p.m. ET
Session C: 2:00 – 2:40 p.m. ET

The IEC Curriculum

There are many different methods of delivering services to your clients. As you determine what approach(es) is best for you, you can develop a solid framework that will help you succeed and enable you to adapt as your practice evolves.

Learning Objectives:

  • Prepare to create your IEC consulting curriculum
  • Curriculum models

Presenter: Dr. Steven Antonoff, IECA

Session D: 2:40 – 3:30 p.m. ET


Self-promotion can be a daunting challenge, especially for the more introverted or those uncomfortable discussing financial arrangements with potential customers and clients. We will show you ways to approach these challenges so you can design a marketing plan that suits your unique style and objectives.

Learning Objectives:

  • Create a buzz
  • Things to consider: Product, Pricing, Place, Promotion

Presenter: Joan Koven, IECA

Session E: 3:45 – 4:15 p.m. ET

Developing Expertise: Next Steps

This half-day workshop is designed to give you an overview of the profession so that you understand the knowledge and skills you will need to begin a successful career as an IEC. This final session will identify the next steps in the process and help you hit the ground running.

Learning Objectives:

  • Resources for targeted learning and ongoing professional development
  • Developing your networks of colleagues and mentors

Presenters: Mark Sklarow, IECA chief executive officer

Final Wrap Up & Q&A: 4:15 – 5:00 p.m. ET

Our faculty will be happy to answer any questions you may have!

The National Association for College Admission Counseling (NACAC) has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 5242. Programs that do not qualify for NBCC credit are clearly identified. NACAC is solely responsible for all aspects of the programs.