December 2-4, 2025
About this workshop
Enrollment plays a pivotal role in shaping the direction of colleges and universities. Today, admission leaders are increasingly called upon to deliver data-driven insights that influence and often define institutional strategy. Are you prepared to occupy a seat at your institution’s strategy table?
This immersive, three-day faculty-led workshop is designed to help mid-to senior-level admission professionals enhance their strategic leadership and data analysis capabilities. Modeled after a graduate or executive level course, this workshop offers a dynamic learning experience through live Zoom sessions led by seasoned experts, practitioners, and leaders in the field. The workshop concludes with a plenary session featuring notable panelists who will share their experiences with the evolving role of artificial intelligence in enrollment management data, strategy, and innovation.
Program Directors
- Beverly Woodson Day, Ph.D., Assistant Vice President of Enrollment Management, Director of Undergraduate Admissions at Texas State University
- Jessica A. Quintana Hess, Assistant Dean of International Programs, Marywood University
- David B. Johnson, Ed.D., Vice Chancellor for Enrollment Management, Indiana University
Agenda
Tuesday, December 2
| Time (ET) | Session Title | Session Description | Session Speakers |
|---|---|---|---|
| 11–11:30 a.m. ET | Opening Session: Introductions and Housekeeping | Beverly Woodson Day, Ph.D., Assistant Vice President of Enrollment Management, Director of Undergraduate Admissions at Texas State University Jessica A. Quintana Hess, Assistant Dean of International Programs, Marywood University David B. Johnson, Ed.D., Vice Provost for Enrollment Management, Indiana University |
|
| 11:30 a.m. – 12:30 p.m. ET | Building an Effective Data Culture | Strategic data management starts with building an effective data culture across the organization. Learn foundational best practices and get an action plan for addressing barriers, building trust, developing data fluency, creating a governance framework, and ensuring ethics is always top of mind. | Matthew Boyce, Ph.D, Vice President of Enrollment Management at Emerson College Stefan Hyman, Associate Vice President for Enrollment Management at San Diego State University |
| 1-2 p.m. ET | Creating a Data Collection Strategy | Good data usage starts with good data collection. This session focuses on some of the best internal and external data sources as well as specific data elements that are helpful for predictive modeling, territory management, decision support, and understanding student enrollment behavior at your institution. | Beverly Woodson Day, Ph.D., Assistant Vice President of Enrollment Management, Director of Undergraduate Admissions at Texas State University |
| 2-3 p.m. ET | Student Search and Prospect Development | Are you new to student search and prospect development? Is your institution looking to break through the competitive enrollment environment to find students who are genuinely interested and likely to enroll? This session will focus on the best practices of student search and prospect development from how to get started to the annual review. | Scott Burke, Associate Vice President for Undergraduate Admissions and Housing, Georgia State University Michael Elgarico, Vice President of Enrollment Management, California Institute of the Arts |
Wednesday, December 3
| Time (ET) | Session Title | Session Description | Session Speakers |
|---|---|---|---|
| 11 a.m. – 11:30 a.m. ET | Introductions and Housekeeping | ||
| 11:30 a.m. – 12:30 p.m. ET | Predictive Modeling: Enrollment and Student Success Forecasting | Predictive modeling and enrollment and student success forecasting are essential elements of data-informed enrollment management. This session focuses on developing effective predictive models and using the data to recruit, retain, and graduate an academically talented, diverse student body. | David B. Johnson, Ed.D., Vice Provost for Enrollment Management, Indiana University |
| 1-2 p.m. ET | Presenting Up and Down the Org Chart | Whatever data you are collecting, and what goals the data are meant to help you reach, effectively sharing information is one of your most vital skills. In this session, we’ll talk about the value of strategically presenting data-informed reports and proposals; tailoring the depth and approach of that content to campus leadership vs peers or direct reports; and learning about the latest tools and technology that should be in your toolbox. | Jessica A. Quintana Hess, Assistant Dean of International Programs at Marywood University Mike Keaton, Dean of Admission, Franklin & Marshall College |
Thursday, December 4
| Time (ET) | Session Title | Session Description | Session Speakers |
|---|---|---|---|
| 12-12:30 p.m. ET | Introductions and Housekeeping | ||
| 12:30–1:30 p.m. ET | What to Do with Your Data - A Case Study in Data Strategy | In this session, participants will have the opportunity to learn and discuss with the presenter different ways to interpret and strategize using data. Through discourse and practical exercises, session participants will engage individually and collectively to explore data strategy concepts such as: how to communicate findings and provide business value, question and learn how data feeds the economics of the institution, practice strategic use of financial aid concepts, consider which avenues for data strategy are available versus Internal resources, and more. Session facilitators will actively engage participants building upon content learned in previous workshop sessions. | Chris Ferguson, Ed.D., Vice President for Enrollment Management, University of the Pacific |
| 1:30-2:30 p.m. ET | Capstone: Using Data to Meet Challenges & Next Steps – An Expert Roundtable Discussion - 2025 Thematic Focus on AI | Based on what they have learned in the workshop, participants will have the opportunity to engage with peers and special roundtable guests to explore universal challenges and develop personal action plans. Please bring your questions or conversation topics to explore with program faculty and other special guests. | Panel facilitator: Jessica A. Quintana Hess, Sr. Director of International and Partnership Recruitment, Lycoming College Featured guests: Ms. Alicia Keaton, Associate Vice President for Enrollment Management, University of Central Florida James H Day, Founding Principal, MARKETview (OR Anna Swanson) |
| 2:30–3 p.m. ET | Closing Session: Gratitude Survey, NACAC Housekeeping | Beverly Woodson Day, Ph.D., Assistant Vice President of Enrollment Management, Director of Undergraduate Admissions, Texas State University Jessica A. Quintana Hess, Assistant Dean of International Programs, Marywood University David B. Johnson, Ed.D., Vice Provost for Enrollment Management, Indiana University |
Registration and cost:
- $400 for NACAC members*
- $500 for nonmembers
PLEASE NOTE: All requests to switch cohorts, extend course access (by one month), or changes to course registrations will be subject to a $50 processing fee per person/per course. No refunds will be processed.
A 20 percent discount is available for offices of four or more participants. If your office would qualify for this discount, contact customer service for a promo code prior to registration.
*Unsure if you are a NACAC member? You may be eligible through your school or organization’s membership. Contact customer service for more information.
Questions?
For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the course, please email pd@nacacnet.org.