Traci Flowers
Postsecondary Counselor
Deerfield High School (IL)
What drew you to the world of college admission counseling?
My journey into college admission counseling was born out of a deep connection to my own alma mater, Loyola University Chicago (IL). While I initially envisioned a career in secondary education, my roles as an admission tour guide, telecounselor, and orientation leader opened my eyes to the transformative power of college admissions work.
That passion grew as I spent half my career working in undergraduate admissions at three unique institutions. I loved the dynamic nature of the field ā connecting with students and families, representing schools I believed in, and seeing the excitement of students finding their college fit. Eventually, like many in this profession, I felt drawn to move closer to the students themselves, guiding them through their postsecondary journeys as a college counselor.
The shift has allowed me to embrace a more personal, impactful role while continuing to fuel my enthusiasm for admissions through external reading opportunities with scholarship organizations and undergraduate admission offices. I truly cherish the balance of working on āboth sides of the desk,ā and I feel so fortunate to have found a profession that combines my love for education, guidance, and collaboration.
What is your favorite part of the job?
I love being a part of such a transformative time in a studentās life. Helping them navigate the stress, find clarity, and ultimately discover what brings them joy is an honor and one of the most fulfilling parts of this work. I enjoy exposing students to hidden gems ā whether itās a career path theyād never considered or a college they didnāt know existed. Watching students realize there are so many incredible options out there is truly rewarding. Thereās something so special about being the person who helps them find a path that feels right, even in the midst of uncertainty.
How has NACAC played a role in your career?
NACAC has allowed me to expand my professional learning network. Iāve been able to connect with colleagues from all over the country, building relationships that have provided me with fresh perspectives, creative ideas, and challenge my way of thinking. The annual NACAC conference, in particular, has been a highlight of my professional development. It has allowed me to explore different parts of the country, learn about institutions in each region, and gain insights from some of the most experienced members in the field.
NACAC keeps me informed of the latest trends in higher education, ensuring that I can guide my students with up-to-date knowledge and best practices. These opportunities for learning and connection have enriched not only my career but also the way I approach supporting students. NACAC truly serves as a cornerstone of my professional growth, and I am grateful for the role it has played in my journey.
What do you think is the biggest challenge facing our profession today?
I believe one of the biggest challenges facing our profession today is the increasing stress, anxiety, and mental health struggles that young people experience in relation to the college admission process. The sheer complexity of postsecondary planning ācombined with societal pressures, misinformation, and the perception that oneās future hinges entirely on this process ā can make it overwhelming for students and their families.
As college admission professionals, we not only help students navigate a complex system but also play a crucial role in alleviating the emotional toll it takes. This requires balancing the logistical aspects of college admissions with empathetic support, encouraging students to focus on their strengths, and helping them see the process as an opportunity for self-discovery rather than a source of stress.
We also face the challenge of addressing systemic inequities that can exacerbate these stressors, ensuring that every student ā regardless of their background ā has access to accurate information, resources, and opportunities. By continuing to advocate for transparency, equity, and a more holistic understanding of success, our profession can better support students during this transformative time in their lives.
When you arenāt working, what do you like to do?
I love spending time with my family, especially attending my childrenās events ā from dance recitals to travel baseball. Watching them pursue their passions brings me so much joy. I also enjoy trying new restaurants and planning the next theme party: from Halloween to ā80s birthday bashes, if there is a theme ā Iām fully participating.
Youāll often find me catching up on the latest true-crime documentaries or scrolling through social media. I canāt help but admire the creativity of influencers and the trends that bring so much laughter and inspiration to my day. Whether itās a new recipe, a funny video, or a fresh perspective, Iām always finding ways to stay curious and entertained outside of work.
What five words would you use to describe yourself?
Curious. Passionate. Supportive. Dedicated. Hopeful.
Published March 10, 2025