Wednesday, December 10, 2025
About Demo Day: AI in College Admission
Join us for an exciting AI Demo Day showcasing four innovative vendors transforming the future of college admissions and student support. Capture Higher Ed presents a hybrid human+AI framework for personalized recruitment and enrollment success, while Jacaranda Tech’s Applications Quest™ promotes equitable and holistic admissions decisions. Mongoose’s Conversation Intelligence Platform uncovers actionable insights from student interactions, and ESAI—featured on Shark Tank—utilizes AI to help students craft authentic and compelling application stories. Whether you’re in higher ed or supporting secondary counselors, this event will inspire new possibilities for ethical, impactful AI integration. Whether you’re focused on increasing yield, improving decision-making, or supporting students more effectively, this event offers practical tools to elevate your admissions strategy.
Agenda
Collaborative AI: Building the Admissions Office of the Future
2:00-2:30 p.m. ET
Presenters:
- Heather Mueller, Chief Customer Officer
- Rob Simora, Chief Product Officer
As AI reshapes higher education, admissions leaders face a pivotal question: how can we harness its capabilities without losing the personal touch? This session explores a forward-looking framework for building the hybrid human + AI admissions office of the future. Attendees will see how institutions are already using Capture’s Collaborative AI platform to predict applicants, personalize recruitment journeys, reduce summer melt, and strengthen enrollment outcomes—all while navigating the ethical and cultural challenges of AI adoption. Grounded in real campus use cases and live demonstrations, participants will leave with both a vision and practical next steps for introducing AI in ways that elevate, not replace, human connection in admissions.
AI for Admission Decision Workflows: Making Higher Education Move Smarter
2:45-3:15 p.m. ET
Presenters:
- Brent Ransom, Founder and CEO
- Aaron Kotranza, Chief Technical Officer
Learn how to streamline and achieve holistic results in your admission decisions! Our flagship platform, Applications Quest™, powers equitable admissions, scholarships and awards decisions in higher education and talent acquisition in HR. Using multidimensional data — academic, experiential, and personal — it helps decision-makers evaluate applicants holistically while reducing bias and maintaining compliance.
AI-Powered Conversations: The Future of Student Engagement
3:30-4:00 p.m. ET
Presenters:
- Andrew Veatch, VP, Technology
- Stef Friesen, Director of Sales
Discover how higher ed leaders are using AI to surface insights hidden in everyday student interactions. Mongoose’s Conversation Intelligence Platform analyzes millions of conversations to reveal what students need most—when they need it. Learn how these insights empower teams to act faster, support better, and plan smarter across the student lifecycle.
The Future of College Apps: Ethical AI for Storytelling, Strengths, and Fit
4:15 – 4:45 p.m. ET
Presenter:
- Julia Dixon, Founder and CEO
As seen on Shark Tank! Counselors know the hardest part of applications isn’t the GPA or test scores—it’s helping students tell a story that stands out. In an era where AI threatens to make applications feel less personal, ESAI takes the opposite approach: we use AI to make storytelling more human, accessible, and affordable. In this session, you’ll see how ESAI helps students uncover their unique skills and strengths, discover programs they’ve never heard of, and weave it all into a holistic narrative. We’ll also discuss our ethical approach to AI, ensuring that technology doesn’t replace authenticity, but empowers it.
Questions?
For registration questions, please email customerservice@nacacnet.org. For questions about the event, please email pd@nacacnet.org.