Genesis Garcia
Regional Assistant Director of Admissions (Texas)
American University (DC)
What drew you to the world of college admission counseling?
I was drawn to college admissions through my own educational journey. As a first-generation student, I navigated the college admissions process with limited access to counseling support and often felt uncertain about my options. During my undergrad studies, an opportunity to intern at the University of Nebraska-Lincoln admissions office introduced me to the field and sparked my passion for helping students navigate the admissions landscape. Since then, I have been motivated by the opportunity to serve as a resource, provide guidance, and empower students to make informed decisions about their educational opportunities.
What is your favorite part of the job?
My favorite part of the job is the opportunity to build meaningful connections with students and their families. I enjoy learning about students’ interests, goals, and unique experiences beyond what is reflected in their application. Working on the university side, it is especially rewarding to witness their growth throughout the admissions process and to play a role in their college journey. Seeing students and families at events after getting to know them is always a highlight and serves as a reminder of the impact of this work.
How has NACAC played a role in your career?
Being a NACAC member has allowed me to broaden my knowledge and access valuable resources that enhance my work in college admissions. Through my engagement within the Dallas/Fort Worth Admissions Network (DARN), as well as TACAC and NACAC, I have been able to participate in communities centered on collaboration, growth, and support. One of the most meaningful aspects has been the opportunity to learn from colleagues across the field, which has helped me identify new resources to better serve students, families, and fellow college admissions colleagues.
What do you think is the biggest challenge facing our profession today?
One of the challenges facing higher education today is adapting to ongoing changes in academic programs and curriculum priorities. Financial constraints and evolving policies have led some institutions to reduce or eliminate programs, creating uncertainty for students and disrupting their educational pathways. As a result, universities must balance institutional sustainability with their responsibility to provide students with stable, accessible, and high-quality academic opportunities.
When you aren’t working, what do you like to do?
You’ll find me reading a book from my TBR list while enjoying a lavender latte. I enjoy spending time with my family, traveling in the U.S. or internationally, and I’m avid fan of the Premier League and Bundesliga.
What five words would you use to describe yourself?
Adventurous. Compassionate. Open-minded. Inclusive. Dedicated.
Published July 6, 2026