In the 2019 edition of NACAC’s annual State of College Admission report, you’ll find up-to-date information about the admission process for first-time freshmen, transfer students, and international students in the US. Learn more about factors in the admission decision, acceptance rates for college applicants, common recruitment strategies, and the status of college counseling in secondary schools.

Executive Summary

College Applications
Each year, US colleges and universities receive hundreds of thousands of applications from first-time domestic students, transfer students, and international students. Results of recent NACAC Admission Trends Surveys indicate that the number of applications has continued to increase across four-year colleges.

Recruitment and Yield Strategies
Results of NACAC’s 2018–19 Admission Trends Survey indicate that email, websites, and hosted campus visits were the most important recruitment strategies.

Factors in Admission Decisions
There is no definite plan or specific combination of factors that will guarantee a student admission to their preferred institution. Colleges and universities review many aspects of prospective student applications in order to determine which students will be admitted.

College Counseling in Secondary Schools
Using data from NACAC’s 2018–19 Counseling Trends Survey, this chapter explores student-to-counselor ratios and college counseling activities.