In this professional certificate course, you will learn to analyze enrollment data, identify yield opportunities, and design targeted strategies to strengthen connections with admitted students and improve yield.
The basics:
- Intended audience: Postsecondary admission officers with 1-3 years of experience in the profession.
- Format: On-demand.
- This course includes three in-depth video modules and a variety of activities and assignments where learners can apply what they have learned.
- Cost: $150-$300.
- Cost is dependent on NACAC membership status.
- A 20 percent discount is available for offices of four or more participants registering for the same course at the same time.
- Estimated completion time: 4-5 hours.
- Participants have six months to access and complete the course in NACAC Learn.
- Upon completion: A completion certificate and a digital badge.

Course description:
Boost your enrollment success with this professional certificate course all about yield. Designed for early admission professionals, this on-demand course will teach you how to pinpoint yield opportunities, craft strategies that resonate with admitted students, and create action plans tailored to your market. Register today and leave with a proven framework, practical tools, and the confidence to elevate your yield outcomes.
After taking this course, you will be able to:
- Evaluate opportunities in your admission funnel to maximize yield.
- Analyze data in multiple contexts to inform yield enhancing practices.
- Apply tactics to better determine yield priorities and strategies to build better connections with admitted students.
- Design plans for your assigned territory/market/program that will monitor and influence yield.
Cost:
- $150 for NACAC members*
- $300 for nonmembers
A 20 percent discount is available for offices of four or more participants registering for the same course at the same time.
*Unsure if you are a NACAC member? You may be eligible through your school or organization's membership. Contact customer service for more information.
Questions?
For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the course, please email pd@nacacnet.org.
Program director and curriculum advisor:
David Burge has served as Vice President for Enrollment Management at George Mason University since July 2015. Before coming to Mason, he served as Executive Director of Admission Services at Arizona State University and oversaw the execution of new student enrollment strategy for undergraduate and graduate, domestic and international students. Other professional experience includes the University of Kansas and the University of Nebraska-Lincoln, holding senior leadership roles within each institution’s Office of Admissions and Scholarships.
David served as president of the National Association for College Admission Counseling (NACAC) in 2017-18 and as President of the Great Plains Association for College Admission Counseling (GPACAC) in 2007-08. For six years, Mr. Burge was the faculty lead of the Admissions Middle Management Institute – a longstanding NACAC pre-conference workshop.
A native Kansan, his academic background includes two degrees from the University of Kansas: an undergraduate degree in English Literature and a master’s degree in Educational Policy and Leadership.
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