Location:
Joseph E. Floreano Rochester Riverside Convention Center
Empire Hall
123 East Main Street
Rochester, NY 14604
Fair Hours:
Sunday, March 15, 2026
1 p.m. – 3 p.m.
Monday, March 16, 2026
9 a.m. – 11:30 a.m.
Estimated Attendance: 3,000+
Exhibitor Move-in Hours:
Monday, March 16, 2026
3:00 p.m. – 4:30 p.m.
Tuesday, March 17, 2026
7 a.m. – 8:30 a.m.
Exhibitor Booth Package:
8’ x 10’ booth space*, with 8’ back drape & ID hanging sign
(1) – 6’ table, skirted
(2) chairs
(1) wastebasket
*Subject to change once decorator details are confirmed
Transportation, Directions, & Parking:
The Oncenter Parking Garage & Parking Lot are operated by ASM Global and are the primary parking accommodations for events held in any of The Oncenter’s three facilities (Convention Center, War Memorial Arena and Civic Center Theaters).
Note: Both parking options are credit card / mobile payment ONLY as the facility is cashless.
Parking rates vary upon vehicle size and entry time. Parking spaces are available on a first-come, first-served basis. For those who plan on driving to the facility, event-specific parking rates will be listed on entry signage. Overnight parking is not permitted.
Additional parking is available in the downtown area however they are not affiliated with the facility. Pricing and policies may vary per location.
The Oncenter Parking Garage is located at 400-498 E. Adams Street, Syracuse, NY 1302 with a skybridge connecting to the convention center.
The Oncenter Parking Lot is located at 400-498 Harrison Street, Syraucse, NY 13202.
Note: The parking garage has more available spaces than the parking lot.
Additional information regarding directions & parking can be found here.
Loading/Unloading:
To be confirmed.
Exposition Services Provided by:
To be confirmed.
Advance Shipping Address:
To be confirmed.
Shipping Deadline:
To be confirmed.
Material Handling Charge:
To be confirmed.
Electrical & Internet Services:
Additional utilities and services can be purchased directly through the convention center. Please send an inquiry HERE to connect with a team member.
Hotel Accommodations:
An official room block has been contracted through Marriott Syracuse Downtown at a rate of $183/night before additional taxes and fees.
To secure a room at this rate, you must reserve your room through the booking link here.
The cut-off date to reserve a room through this block is Monday, February 23, 2026.
Exhibitor App:
GoToCollegeFairs is NACAC’s exclusive technology services provider for in-person NACAC National College Fairs. All lead retrieval services for in-person programs will be captured through the GTCF Mobile Scanning Application.
*Please be sure to download the app prior to arrival*.
Attached is a Quick Start Guide with step-by-step instructions on how to get setup in the app. There will be a GTCF representative onsite to answer any questions you have during the fair.
If you have any questions about the app before the fair, please email info@gotocollegefairs.com.
On-Site Food & Beverage:
While light refreshments will be provided, NACAC strongly encourages you to eat a full meal before you arrive.
Contact Information:
For more information regarding this National College Fair, email Justine O’Connor (joconnor@nacacnet.org) or call (703) 299 – 6853.