Spring 2026 National College Fair Austin Exhibitor Manual

Fair Location:
Palmer Events Center
900 Barton Springs Road
Austin, TX 78704

Palmer Events Center

Fair Hours:
Thursday, March 5, 2026
6-8:30 p.m.

Estimated Attendance: 3,000
Fair Set-up Hours:
Thursday, March 5, 2026
3–5:30 p.m.

Exhibitor Booth Package
8’x 10’ Booth Space
1 – 6’ Skirted Table
2 – Chairs
1 – Hanging Sign

Transportation, Directions, and Parking:
Parking information and directions are located on the Palmer Event Center website.
Effective January 1, 2026, regular daily parking rates will increase to $12.

Park in the four-story, 1,200-space garage, right next to the venue. It has two entrances, one on Riverside Dr. and another on Barton Springs Rd. Pro Tip: If there is any traffic, enter on Riverside.

Loading/Unloading:
Exhibitors or vendors can park in the service yard as long as there is space available. When the service yard is full, overflow parking goes into the garage. Those included in the overflow should expect to pay $12 (or a special event rate) to park. Rules may vary slightly depending on the event.[

Exposition Services Provided by:
Exhibitor Service Department
Superior Expo Services
706 Rand Road
Kaufman, TX 75142
Service@Superior-Expo.com
972-271-7444 or toll free 866-386-3976 (866.FUN.EXPO)

Shipping Information:
Superior Expo Services
Trade Show: National College Fair Austin 2026 Booth Company Name & # __________
706 Rand Road
Kaufman, TX 75142

Advance Shipping Deadline: All Materials must be received by 3:30pm on Wednesday, February 25, 2026.
Please note there is no direct-to-show site shipping; SES is not responsible for shipments sent directly to the show site. Labels can be found in the Exhibitor Kit.
Note: All pre-shipped items must be paid for in advance. Please obtain tracking numbers for all shipped items.
NACAC is not responsible for lost, missing, or damaged items.
Material Handling Charge:
*Rates are subject to change. Please contact SES for current rates at (972) 271-7444.[

Exhibitor Kit

Electrical:

Electrical services are provided through the Palmer Events Center and can be ordered through the online ordering portal. Scroll through until you see NCF Austin and click ‘Go to Store’. For discounted rate, please order before February 18. More information can also be found in the packet below.

Palmer Events Center Utilities Exhibitor Packet

austincc.ungerboeck.com/prod/app85.cshtml?AppCode=COE&CC=1&OrgCode=10

Host Hotel: 

Host Hotel:
Hyatt Regency Austin
208 Barton Springs Rd
Austin, TX 78704

Guest Room Rate: $249/night plus fees and taxes

Please use this link to book your room by February 12, 2026.

PLEASE NOTE: NACAC does not share your contact information with our contracted host hotels. NACAC host hotels will not reach out to you directly for payment or registration details. If you are contacted by someone claiming to be with a hotel, do not provide them with any personal or financial information. Please contact collegefairs@nacacnet.org if you have any questions.[

On-site Food and Beverage

While light refreshments will be provided, NACAC strongly encourages you to eat a full meal before you arrive.

Exhibitor App:

GoToCollegeFairs is NACAC’s exclusive technology services provider for in-person NACAC National College Fairs. All lead retrieval services for in-person programs will be captured through the GTCF Mobile Scanning Application.

*Please be sure to download the app prior to arrival*. Attached is a Quick Start Guide with step-by-step instructions on how to get setup in the app. There will be a GTCF representative onsite to answer any questions you have during the fair.

If you have any questions about the app before the fair, please email vfalgoust@nacacnet.org or info@gotocollegefairs.com.

NACAC College Fair Attendee Mobile App

The NACAC College Fair Attendee App will be available to download and will allow attendees to have instant access to crucial fair information including their lead retrieval barcode, the list of exhibiting colleges (including the locator map), list of colleges that matched their preferences via Matchmaking, and much more.

In addition to enhancing the attendee experience, we believe it will enhance the experience for the exhibiting college representatives, as well, as we believe this will drive even more traffic to those schools that attendees match with. Please note, the NACAC College Fair Attendee App does not replace the GTCF MobileScan App or change the lead retrieval process for you in any way. We are just providing this information to you as a courtesy and so that you are aware of this exciting new feature.

Contact Information:
For more information regarding this National College Fair, email Virginia Falgoust (vfalgoust@nacacnet.org) or call at (703) 299-6844.