Industry Insights Webinar
Recorded Wednesday, April 22, 2026.
Search is changing faster than most enrollment teams realize. AI-generated answers are replacing the organic clicks that schools have relied on for years — and for institutions that depend on web traffic and name-buys to fill their funnel, that’s not an abstract threat. It’s already happening. In this webinar, we’ll break down exactly what’s shifting in search, why schools are uniquely exposed, and what a conversion-first strategy looks like in a world where you can no longer count on traffic to do the heavy lifting.
What We’ll Cover
- How AI search is eroding organic traffic for higher ed and K-12 institutions
- Why the schools that will struggle most already have a conversion problem they don’t know about
- The metrics that actually matter when traffic becomes unpredictable
- Practical steps to strengthen your enrollment funnel before the gap widens
Presenters
Rob Carroll
CEO, CampusReel
Cost
There is no charge for this webinar.
Questions?
For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the webinar, please email pd@nacacnet.org.
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