Each year, US colleges and universities receive hundreds of thousands of applications from first-time domestic students, transfer students, and international students. Results of recent NACAC Admission Trends Surveys indicate that the number of applications has continued to increase across four-year colleges.
Results of NACAC’s 2018–19 Admission Trends Survey indicate that email, websites, and hosted campus visits were the most important recruitment strategies.
There is no definite plan or specific combination of factors that will guarantee a student admission to their preferred institution. Colleges and universities review many aspects of prospective student applications in order to determine which students will be admitted.
Using data from NACAC’s 2018–19 Counseling Trends Survey, this chapter explores student-to-counselor ratios and college counseling activities.
Percent Growth in Freshman Undergraduate Applications from Fall 2017 to Fall 2018
Average Acceptance Rate at Four-Year US Institutions for Fall 2017
Percent of colleges reporting grades are of "considerable importance" in admission decisions