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Virtual Tech Showcase

 

NACAC’s Virtual Tech Showcase: May 13 & 14

This sold-out, two-day webinar event provided admission professionals with an easy and efficient way to evaluate tools, platforms, and services.

Check out the impressive lineup below!

Many of the webinar recordings are available in the NACAC Store.


When: May 13 & 14 from 10:40 a.m. - 4:40 p.m. ET. All times listed are Eastern Time.

How it works: On the morning before the showcase starts, you'll receive an email with access codes for each webinar presentation. You can choose to attend all scheduled presentations or just those that interest you most.

Why you should attend: NACAC's Virtual Tech Showcase provides admission professionals with an easy and efficient way to evaluate tools, platforms, and services needed now more than ever before as higher education grapples with admission challenges resulting from the COVID-19 crisis. Don't miss this showcase of college admission solutions.

Questions?: Feel free to contact us at education@nacacnet.org.


DAY 1 Schedule

 

Session A
10:40 - 11:40 a.m.

 

Mobile-First Strategies in a Virtual World: Launch Meaningful Student Engagement 

Meet your students where they are - on mobile. At Full Measure, we transform critical points in the student journey by highlighting the moments that matter in a mobile-first, mobile-friendly way. We invite you to explore how our experiences drive deep levels of engagement with your prospective students. From the look on their face upon admission, to the pep in their step at graduation - we want to make sure your students are recognized at every milestone. Big or small, these moments matter. Learn why at our tech showcase session.

Presenters: From Full Measure: Greg Davies, CEO, and Samantha Karp, director of student experiences. Nick DeFalco, director of transfer admissions, North Central College; Collin Palmer, director of admissions, University of Toledo; and Ashleigh Spatt, associate director of enrollment marketing and communication, Eastern Michigan University.

 

Concurrent Sessions B
11:55 a.m. - 12:40 p.m.

Gen Z’s Pathway to Connections

Oftentimes, choosing the right college is the first step to finding the right career. What would it be like if we lived in a world where everyone loves their career because they followed a path where their passions and opportunities aligned? So what’s missing and why aren’t we there yet? Connections. Tallo, a digital platform and app that connects students with opportunities, believes tech is a crucial tool to bridge this “connection gap.” Learn how the Tallo platform brings together over 900,000 students with colleges and employers to make connections earlier and foster an ecosystem of opportunities.

Presenter: Ben Martin, vice president of partnerships, Tallo.


Yield (Almost) Disrupted: How a Small College Used a Marketing Platform to Keep Recruiting During the Pandemic of 2020

Are our pre-pandemic communication strategies anachronistic in a post-coronavirus world? When students and staff were abruptly sent home this spring, many admissions leaders found themselves struggling to answer this question. Only time will reveal the “new normal” of recruitment marketing, but early signs point to institutions that take a multi-channel approach coming out on top. Learn how Liaison’s Enrollment Marketing Platform is helping a small college reach students and parents and adapt their messaging.

Presenters: Dr. Suzanne Sharp, executive director for enrollment management consulting, Liaison; Christopher Smith, executive director for enrollment management. marketing and financial aid, Kansas State University - Polytechnic.

     


 

Transitioning to a 100% Virtual Financial Aid Office in 90 Days

Transitioning from the traditional paper-based financial aid verification and scholarship management processes to a 100% virtual anytime, anywhere environment may seem daunting, but it doesn’t have to be. See how intuitive cloud-based technology that’s designed to be fast, secure, and easy to implement with minimal support from IT can have your financial aid office up and running within 90 days in a completely paperless environment. CampusLogic’s award-winning products create a guided, mobile-friendly environment that enables students to load critical documents, complete required verification tasks, e-sign forms, apply for both internal and external scholarships, and get 1:1 personalized, multi-lingual help 24/7. 

Presenter: Mark McGinnis, solutions architect, CampusLogic.

 Lunch

12:40 - 1:10 p.m.

 

Session C
1:10 - 2:10 p.m. 

The New Reality of College & Career Exploration

How has distance learning changed career and college exploration? Experts from John Carroll University, Flagstaff High School, and Naviance will dive deeply into this topic as part of a lively panel discussion.

Presenters: Stephanie Levenson, vice president for enrollment management, John Carroll University; Katherine Pastor, school counselor and ASCA Counselor of the Year, Flagstaff High School; and Melissa Cihla Meyer, director of integrated marketing, Intersect by Hobsons.

Naviance by Hobsons will be giving away one Amazon Echo Show 5 during their session.

  

 

Session D
2:25 - 3:25 p.m.

 

Recruit Students Where They Are

Niche is the #1 online platform for college search. One in two high school students register for Niche to find the right school for them. By leveraging Niche’s Modern Enrollment Marketing Solutions, our partner schools get real-time access to high-intent student inquiries and prospects. We help hundreds of colleges fill their enrollment funnel with best-fit students and drive more enrollments. Now more than ever it’s important to meet students where they are. The majority of your prospective students are on Niche considering your school versus your competitors and we can help you nurture these students from prospects into applications and enrollments. 

Presenters: Will Patch, enrollment marketing leader, and Tony Hassig, head of higher education partnerships, at Niche.

 

 

Session E
3:40 - 4:40 p.m.

The First Step in the New Student Journey

At each stage of the student journey, your community is critical to ensuring success. With campus visits impossible this year, brand ambassadors have been vital as they have authentically shared that community with prospects and admitted students. Join the team from PeopleGrove as they share how they have helped create ambassador programs to drive yield, decrease melt, and assist in onboarding and orientation. You’ll also learn how that community can extend beyond the admissions process to support the entire student journey.

Presenters: From PeopleGrove: Matt Kelly, strategic marketing manager. From University of San Diego (CA): Minh-Ha Hoang, director of admissions; Austin McKinley, admissions communications supervisor; Molly Feeney, Class of 2020.

PeopleGrove will be giving away a University of San Diego case study and a free consultation during their session.

 

 


DAY 2 Schedule

 

Session F
10:40 - 11:40 a.m.

The Future of Student Recruitment is Digital

Your students are the window to your school. With 20 years experience in higher education, Geoff Broome will discuss how peer to peer engagement can transform the student journey at every stage in the cycle, helping students to make better informed decisions. Drawing upon data insights from the 3 million messages that Unibuddy has facilitated, we’ll look at how the student voice can be a powerful tool for schools.

We'll be joined by two panelists from Goucher College who will discuss their experiences and share how they have embraced digital peer to peer to attract, recruit, and retain a diverse student population.

Presenters: From UnibuddyGeoff Broome, university partnerships manager, and Kevin Obomanu, customer success manager. From Goucher CollegeLauren English, director of marketing for undergraduate admissions and programs, and Josh Anderson, student buddy.

Unibuddy will be giving away one complimentary 6-month subscription during their session.

 

 

Session G
11:45 a.m. - 12:45 p.m.

Measuring the Impact of Online Yield and Melt Programs

Recognized by Forbes for outstanding work, Wisr responded quickly to the COVID-19 pandemic working with institutions to introduce necessary digital solutions to aid with recruitment, yield communities, and summer melt and new student onboarding programs. Managing the handoff between admissions and new student onboarding is challenging already, and like you, orientation teams are overhauling their programming rapidly with a heightened responsibility of preventing melt. Join Wisr partners as they discuss the impact of these programs, and what the next few months look like to make sure classes are filled.

Presenters: Jessica Ricker, direction of admission, Wellesley College, and Dawn Medley, associate vice president for enrollment management, Wayne State University. Moderated by Peter Brown Wilson, director of admissions, The University of Chicago

   

 

Lunch
12:45 - 1:10 p.m.

 

Session H
1:10 - 2:10 p.m.

The Year of Data Anomaly

The year of data anomaly in higher education provides ample opportunity to learn. It is true that anomalies in data science are a double-edged sword; on the one hand it could impact current predictions and future modeling, but on the other hand there is an opportunity to learn from data that would otherwise not have been captured. In this session, learn how data and insights will help you determine the course of action to take now and in the future

You'll hear from Andy Hannah, founder of Othot, on how to use artificial intelligence and prescriptive analytics solutions to optimize the relationship between higher education institutions and their prospective, current, and former students. 

Presenter: Andy Hannah, co-founder and chief partnership officer, Othot.

Orthot will be giving away a case study during their session.

 

Session I
2:25 - 3:25 p.m.

An Agile Approach to Data

We know that recent events have changed the recruitment cycle as we’ve known it, and with the pivot to virtual recruiting, forecasting your fall class is more challenging than ever before. That’s why instant, consistent, access to your data is more important than ever before.

In this session we’ll share the biggest data challenges campuses are facing and how an agile approach to leveraging data can help you make data-driven decisions, even in uncertain times. And learn how the team at Western Connecticut State University is leveraging TargetX Insights to gain better visibility into how their recruitment activities are performing and managing how their funnel is progressing in real-time.

Presenters: Meagan Wood, business analyst, TargetX; Jay Murray, associate vice president enrollment, Western Connecticut State University.

 

Session J
3:40 - 4:40 p.m.

 

Bringing Your Campus to Life in a Virtual World

Virtual tours and school websites have always been important, but given our new virtual reality, they have become must-have engagement tools for colleges and universities. In this session, we will share how interactive content, including Virtual Tours, can supercharge your website and enhance your marketing campaigns. Our presenters will explain why many schools miss the mark on intuitive, engaging content and will offer guidance on how to enhance your digital presence. This presentation will include examples from our EAB partnership.  

Presenters: Caroline Painter, senior director of partner development, and Emily Bauer, vice president of program marketing, at EAB.

 

 


 

  case study   |     panelist presentation   |     free giveaway offer

 

Is your company interested in future Virtual Tech Showcases? Learn about sponsorship opportunities.

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