Upcoming Webinars
Surprise It's Not Always Financial Aid, Part II
Date: Feb 9, 2022
Time: 2:00 PM ET / 11:00 AM PT
Cost: Free
Audience: Post-Secondary
How can you better leverage your existing tech stack to yield students? Our panel will demonstrate, with higher ed use cases, how advanced analytics uncover the most effective tactics and tools in your playbook to yield students and achieve your goals.
Learning Objectives:
- Learn how predictive analytics can help with census enrollment projections.
- Understand how to use predictive analytics to inform what tactics, especially CRM and print-on-demand capabilities, will help you achieve enrollment goals.
- Analyze the benefits of utilizing diverse tactics and strategies to optimize resources during yield season.
Presenters:
- Chris Lucier, Director of Partner Relations, Othot
- Dr. Dale Seipp, Associate Vice President, Enrollment Management Solutions
- Nate Turner, Strategic Partnership Management, Othot
- Jeremy Schaeffer, Client Success Manager, TargetX
*This webinar is sponsored by Liaison and is a part of NACAC's Industry Insights webinar series.
Paving Paths to College Enrollment for Historically Excluded Students
Date: Feb 15, 2022
Time: 2:00 PM ET / 11:00 AM PT
Cost: Free
Audience: Post-Secondary
Too many students miss out on earning a college degree because they don’t think college is for them. Financial barriers are the #1 obstacle keeping first-generation, low-income, and historically excluded students out of college classrooms across the country. 60% of students reported eliminating colleges from their search process based on published costs alone. Join education economist Dr. Carlo Salerno, and enrollment engagement strategist Lyquaia Purcell, as they dive into the research behind this perception and how to pave new paths to your college for these students.
Learning Objectives:
- Identify why historically excluded students often leave the college search process before entering the enrollment funnel
- Understand optimal, research-backed methods to improve enrollment strategies
- Determine which recruiting strategies are most effective for engaging low-income, first-generation, and historically excluded students
Presenters:
- Carlo Salerno, VP of Research
- Lyquaia Purcell, VP of Enrollment Success
*This webinar is sponsored by CampusLogic and is a part of NACAC's Industry Insights webinar series.
A Niche Playbook to Storytelling and Proof Points to Engage Students and Parents
Date: Feb 24, 2022
Time: 1:00 PM ET / 10:00 AM PT
Cost: Free
Audience: Secondary/Post-Secondary/CBO/IEC
Join us to learn more about using storytelling and proof points such as reviews and testimonials to make your enrollment marketing and recruitment efforts more effective. We’ll combine advice with results from Niche surveys of students and parents as our own proof points to tell the story of why this matters to you.
Learning Objective: Evaluate your current efforts and apply what we share to create more engaging recruitment materials.
Presenter: Will Patch, Senior Enrollment Insights Leader, Higher Education
*This webinar is sponsored by Niche and is a part of NACAC's Industry Insights webinar series.
Video’s Impact on Enrollment: A Cross-Funnel Strategy
Date: Mar 1, 2022
Time: 2:00 PM ET / 11:00 AM PT
Cost: Free
Audience: Post-Secondary
Even before the pandemic changed digital engagement, many schools realized today’s searchers wanted video in the application process. Fewer schools knew how to create the right video types or drive enrollment with video. For CampusReel, working with 100s of schools and 1000s of students to generate 20,000 authentic videos over 5 years showed the industry’s broken enrollment strategies as well as the positive outcomes of getting it right. This session will share a video-centric approach for turning viewers into enrollments.
Learning Objectives:
- Understand the video-based strategies and tactics higher education has harnessed to engage prospects, applicants, and deposited students through to enrollment
- Analyze your institution’s digital engagement strategy with a particular focus on converting stealth web visitors, social media, and personalizing video communications
- Create a year-long video strategy aligned to search, engagement, and yield within the enrollment funnel
Presenter: Matt Pellish, Vice President for Strategy and Business Development
*This webinar is sponsored by CampusReel and is a part of NACAC's Industry Insights webinar series.
Activating Enrollment: Asking Questions to Focus Support
Date: Mar 9, 2022
Time: 2:00 PM ET / 11:00 AM PT
Cost: Free
Audience: Post-Secondary
Join Ivy Tech to learn about their journey into ReEngage to support unenrollment throughout the student journey. Addressing the challenge of aged applicants, the objections to complete assessments, as well as continuing students and stop outs, Ivy Tech has reengaged over 10% of former and unregistered students to support restarting their learning journey. Blending automation and a limited number of teams, Ivy Tech brings to light an application that will benefit every institution and student.
Learning Objectives: TBA
Presenter: Jesse Boeding, VP of Innovative Strategies
*This webinar is sponsored by Signal Vine and is a part of NACAC's Industry Insights webinar series.
Using Data and Behavioral Intelligence to Drive Enrollment
Date: Mar 15, 2022
Time: 3:00 PM ET / 12:00 PM PT
Cost: Free
Audience: Post-Secondary
Join us for a discussion with enrollment management leaders and industry experts as we explore how successful admissions teams use data and behavioral intelligence to reframe and maximize their focus on identifying, converting, and enrolling the right students.
Learning Objectives:
- Identify and engage prospective students earlier in the recruitment process.
- Optimize your counselors' efforts by focusing on prospective students who are most likely to apply and enroll.
- Increase speed to relevance with dynamic content when prospective students expect it the most.
- Leverage your data to make informed, attribution-based, and ROI-driven decisions about your marketing spend.
Presenter: Dr. Christopher Harris, Senior Enrollment Strategist
*This webinar is sponsored by Capture Higher Ed and is a part of NACAC's Industry Insights webinar series.
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