Admission Middle Management Institute (AMMI) 2020


Admission Middle Management Institute

A Three-Day, Faculty-Led Workshop from NACAC
Dec. 7, 9, and 10  |  Three hours per day

Providing essential, career-advancing education for mid-level leaders in college admission.

About this workshop

Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission. The workshop is designed to foster collegiality and transparency in the exchange of insight critical to professional advancement.

AMMI challenges participants with content suggested as essential to the successful growth trajectory of mid-level admission professionals. The leadership and facilitators of this workshop utilize small group discussions, promising practices and expert panels to cultivate life-long professional competencies and connections. Specific skills include strategic planning, managing and advocating for your budget, achieving success through coaching, and working with third-party vendors.

The director of AMMI is Kirk Kluver, director of admissions and assistant provost, University of Iowa. AMMI is offered as part of NACAC Workshop Week.

Who should attend

This workshop is ideal for professionals with at least 3-7 years of experience within the admission field and a desire to develop career-enhancing skills in strategic thinking, budget management, staff management, and more.

Schedule information

This workshop is held over three, non-consecutive days: Dec. 7, 9, and 10. See below for a detailed breakdown of each day's schedule and featured presenters or download the schedule PDF.

Because so much information is conveyed during the workshop ― and in recognition of the need for busy professionals to also keep up on work and personal responsibilities ― a one-day break is built into the schedule.

Course materials

Recordings and workshop materials will be made available via the learning management system to registrants for two weeks after the last day of the workshop. 

How to register

Register today! The cost is $325 for members and $350 for non-members. Seats are limited.The registration deadline is Wednesday, Dec. 2 or when seats are filled. 

No refunds will be provided, although a substitute participant may be designated.


If you have any questions, feel free to contact us at For purchasing and billing questions, please contact


DAY 1 Schedule: Monday, Dec. 7


Opening Remarks

1 - 1:30 p.m. ET


Session A

1:30 - 2:45 p.m. ET

What Does It Mean to Manage? 

We talk about the term “middle-manager,” but what does that really mean? What does a manager do? What does it mean to manage? This session addresses these questions and more while setting the tone for the rest of the workshop.

Presenter: Kirk Kluver, director of admissions and assistant provost, University of Iowa.


Session B

3 - 4:15 p.m. ET

Middle Management in Action

As managers, we have the opportunity to serve our organizations in important ways and directly support the professional journey of a team of professionals. Managing a staff of varying personalities and experiences comes with both great rewards and challenges. Expectations may differ based on generational, societal, and cultural differences, raising questions for how to best lead in any given situation. This session provides insight into the core competencies and tactics leveraged by every successful manager and through the sharing of personal experiences will provide examples for putting these tactics into action. 

Presenters: Anne Kremer, dean of admission, Drake University (IA), Sacha Thieme, assistant vice provost and executive director of admissions, Indiana University-Bloomington, Khala GranvilleSenior Associate Director of Admissions, Indiana University-Bloomington.


Session C

4:45 - 6 p.m. ET

Cultivating Relationships With Third-Party Vendors

With the breadth of vendors represented at the NACAC National Conference, one trip through the exhibit hall can be overwhelming. Admission offices will contract the services of several vendors at one time, carefully weighing the costs of outsourcing services versus the cost of producing products internally. This session discusses how to build successful relationships with vendors as well as who makes a good/bad client. Furthermore, attendees will learn how middle managers can be involved in vendor relationships even if they do not sign the contract. This session is merely informational and not meant to endorse any one specific vendor.

Presenters: Minh-Ha Hoang, director of admissions, University of San Diego (CA), and Matt Kelly, strategic marketing manager, PeopleGrove.



DAY 2 Schedule: Wednesday, Dec. 9



11 - 11:15 a.m. ET


Session D
11:15 - 12:30 p.m. ET


Strategic Planning

The higher education landscape has changed significantly over the past 15 years and will continue to evolve even more rapidly in the future. As admission professionals and enrollment managers, we must look beyond the immediate and focus on building partnerships and strategies to create success years into the future. Review of how enrollment management has evolved into a comprehensive, campus-wide enterprise and learn about strategic planning elements to help you achieve enrollment objectives. Discover how to move from tactical implementation to big picture, strategic thinking.

Presenters: Olufemi Ogundele, assistant vice chancellor and director of admissions, UC Berkeley (CA) and Calvin Wise, director of recruitment, Johns Hopkins University (MD). 


Meal Break
12:30 - 1 p.m. ET


Session E
1 - 2:15 p.m. ET



Leadership and Career Panel

Unwind by asking confidential questions to a distinguished panel of senior admission enrollment management leaders. Panelists draw from their personal experiences to answer questions about the profession.

Panelists: Jessica Quintana Hess, director of admissions, Lycoming College (PA); Tony Sarda, director of undergraduate admission, St. Mary’s University (TX); and Melissa A. Bevacqua, director of undergraduate admissions, George Mason University (VA).

DAY 3 Schedule: Thursday, Dec. 10



1 - 1:15 p.m. ET


Session F
1:15 - 2:30 p.m. ET

Managing Your Career

Many middle managers find it difficult to answer “what’s next?” in the midst of a successful and rewarding college admissions career. Others simply feel stuck and are in search of new challenges. Do you have to move out to move up? Have you really maximized opportunities to develop as a professional in your current role? Some AMMI attendees have firmly decided to make admissions and enrollment management their life’s work while others are at a crossroads. This session will be a time of self-assessment and reflection as you contemplate your career trajectory and explore methods to help you make strategic and thoughtful decisions.

Presenters: Kirk Kluver, director of admissions and assistant provost, University of Iowa, and Lisa Meyer, consultant, Witt Kieffer.


Session G

2:45 - 4 p.m. ET

Managing and Advocating for Your Budget 

Today’s constantly evolving admission landscape requires middle managers to consider the fundamentals. This session will explore the most vital elements of budget administration from the middle manager’s perspective. Attendees will learn about utilizing data as a budgeting tool, effective strategies for budgeting amidst difficult economic circumstances, and how to advocate for their budget.

Presenters: MJ Knoll-Finn, senior vice president of enrollment management, New York University, and Kristina Wong Davis, vice provost for enrollment management, Purdue University (IN).


Final Wrap Up
4 - 4:30 p.m. ET


Expand / Collapse All