#NACACreads: An Online Book Club

Looking for a fun way to stay on top of trends and network with other college admission professionals?

Join #NACACreads, an online club that discusses books related to education and the college admission process.

Book club members are welcome to participate in any—or all—of the quarterly chats, held on Twitter. Titles will be announced at least six weeks in advance of each chat.

Upcoming Book Discussion

Discussion of How Text Messaging and Other Behavioral Strategies Can Improve Education
When: Wednesday, April 18 at 9 p.m. ET
Where: On Twitter, using the #NACACreads hashtag  
Etc.: Help shape the discussion. Submit questions ahead of time using the #NACACreads hashtag.

The college admission process can be confounding for young people and their families.

From identifying right-fit schools to securing financial aid and selecting classes — success in higher education is intrinsically linked to a student’s ability to make informed decisions about their future and follow up on those intentions.

Benjamin Castleman offers a new way to approach those challenges in his book, The 160-Character Solution: How Text Messages and Other Behavioral Strategies Can Improve Education.

His take? By leveraging the science of decision-making and using technological “nudges,” counselors and others can help more students succeed.

“Applying behavioral insights need not be the sole province of researchers and policy makers,” said Castleman, who was tapped to help the Obama White House create Up Next — a mobile messaging campaign aimed at boosting college access. “My hope is that schools, community-based organizations, and state/federal educational agencies can draw on the lessons from this book to guide how they communicate with and support the students and families with whom they work.”

Learn more about the book.

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