Every day, college and university admission teams across the country help students take one of the biggest steps of their lives, turning the dream of postsecondary education into reality. NACAC, Augsburg University, and DC Education Group are leading a new national study, the Admissions Success Coaching Project, to better understand how coaching-based approaches can elevate the admission experience for students and the professionals who guide them.

As a college admission professional and NACAC member, we invite you to join us as a research partner in this important effort.

Participation is confidential and involves a minimal time commitment. In Spring 2026, we will collect data through:

  • A short 25–30-minute survey of your admission team
  • A brief one-hour focus group or interview with selected staff from some institutions
  • In a few cases, participation from a small group of first-year students

Please complete this short survey (<5 minutes): BEGIN SURVEY

For questions, please contact Robert Gould at Augsburg University at gouldr2@augsburg.edu.

Thank you for joining this important initiative to advance the profession. Learn more about NACAC’s Center for Innovation in College Admission.