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Meet William Edmonds

Headshot of William EdmondsWilliam Edmonds          
Vice President for Enrollment Management
Edinboro University of Pennsylvania

What drew you to the world of college admission?
I started my professional career in student development by running a residence hall while completing my master’s degree. With one semester left in my program, the vice president of student development encouraged me to apply for a vacant position in the admission office. His guidance and support were instrumental in shaping my future in higher education. While I enjoyed working with current students in housing and residence life, the position posting in admission and the work they did in that office sparked my interest. I looked forward to new challenges -- meeting prospective students and families and guiding them through the college selection process, opportunities for travel, and working independently, while also being a member on the team.

What is your favorite part of the job?
When I started in the admission field, my favorite part of the job was interviewing prospective students and then seeing them again on Move-In Day as new college students. Although I do not have as much direct one-on-one contact with prospective students at this phase in my professional career, I enjoy speaking at open house programs or special events and connecting with students and parents who are just starting to navigate the college search process. The most satisfying part of my job is to see these students at graduation when they walk across the stage to earn their degrees.

How has NACAC played a role in your career?
NACAC helped me grow professionally. I attended several conferences over the years and met colleagues from around the country. Back on campus, following NACAC’s guidelines helped me establish sound work procedures that were in alignment with NACAC’s Code of Ethics and Professional Practices.

What do you think is the biggest challenge facing our profession today?
The biggest challenge facing our profession today is adequate enrollment. As we look at national data, the demographics are shifting and there is a decline in the number of students graduating from high school. This decline has a ripple effect that impacts many public and private institutions who are now in direct competition for fewer students. Another challenge is attracting the adult-learner who has earned some college credits, but no degree. This population of students is faced with other factors that impact their ability to attend college, such as work and family. Finding ways to accommodate these non-traditional learners allows institutions to become creative, innovative, and strategic in how to provide these students with the support they need to be successful.

When you aren’t working, what do you like to do?
I enjoy spending time with my family and friends. My two sons keep me busy with their many sporting events and activities. Depending on the season, you can find me boating, golfing, or riding my Harley.  I enjoy spending time in the outdoors and participating in shooting sports.

If you could be any fictional character, who would it be and why?
I would like to be Tony Stark, better known as Ironman. He’s a very smart person who uses his intellect and resources to protect society.

Describe yourself in five words.
Compassionate, friendly, dependable, positive, and creative.

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