Exclusive NACAC Member Programs

Two new online workshops are now available for postsecondary professionals.
Take advantage of these interactive learning opportunities, available only to NACAC members. Registration is limited. The programs are:

Not a NACAC member? Join today.


Communicating for Admission Success:
A Virtual Workshop for Admission Staff, with Shantel Goodman-Luckett, Elise Partin, and Pete Mackey

Thursday, June 24, 1 - 3 p.m. ET

Admission staff are on the front line of tomorrow’s colleges and universities, challenged practically daily to present their school’s story effectively and deal with their toughest questions with poise and insight. Through this interactive and hands on training, admission staff will learn 

  • The fundamental elements of compelling, authentic storytelling for audiences of all sizes.
  • How to quickly capture an audiences’ attention and leave a powerful lasting impression.
  • The essential techniques for facilitating audience Q&A and handling tough questions with poise.
  • Three powerful approaches to navigating difficult conversations with students and families. 

Registration information:


Shantel Goodman-Luckett
Chief Experience Officer
National Association for College Admission Counseling

Association executive Shantel Goodman-Luckett was named the first-ever chief experience officer (CXO) for the National Association for College Admission Counseling (NACAC) in February 2021. The new position was created as part of the association’s renewed commitment to ensuring a top-class, impactful, and seamless member experience.

Goodman-Luckett was previously the senior vice president of global marketing & research at the Global Business Travel Association (GBTA). She began at GBTA as director of global marketing and quickly rose through the ranks to senior vice president. She joined the organization during a time of great challenge and limited resources, and despite the obstacles was able to help grow its brand and global impact, increasing membership by 50 percent, creating academies and certifications for membership, and growing revenue through global events, conferences, and professional development programs.

She previously held positions as Marriott International’s manager of marketing strategy and programs, and as Washingtonpost Newsweek Interactive’s (a subsidiary of The Washington Post) senior manager for consumer marketing. She also has served as an adjunct faculty member at Marymount University (VA). She earned her BS in mass communications/advertising from Virginia Commonwealth University and her MBA, with a concentration in marketing, from Johns Hopkins University (MD).

Elise Partin

Senior Counsel for Public Speaking & Crisis Communications
Mackey Strategies 

As a public speaking and leadership coach, Elise Partin empowers clients with tangible skills to support their leadership growth, increase their opportunities for success, and hone their communication skills in every setting from one-on-one meetings to the national stage. Drawing from extensive real-world experience as a current four-time elected Mayor, Elise works closely with Mackey Strategies clients to develop and conduct customized training workshops that empower leaders and their teams to successfully express ideas and gain influence through effective oral and persuasive communication. She also provides clients with personalized guidance, tools, and training for managing crises and communicating their way to leadership.

A TEDx and keynote speaker, Elise is deeply trained in the art of teaching public and personal communication of all kinds, empowering even the most nervous. A popular speaker herself, Elise is passionate about helping others find their voice, set and achieve their goals, and gain leadership skills. 

Elise is a 30-year Adjunct Faculty member in the School of Public Health at the University of South Carolina and was recently invited to also become Adjunct Faculty in the Political Science Department, teaching as part of the curriculum for Graduation with Leadership Distinction. She is a powerful communicator, educator and empowerer, infusing her clients with confidence while helping them to navigate challenges to powerful results. 

Pete Mackey, Ph.D.

President and Founder
Mackey Strategies

Across more than 30 years in leadership roles at private and public institutions in the U.S. and Europe, Pete Mackey has developed his expertise in communications, marketing, public relations, strategy, teambuilding, and training. Since founding Mackey Strategies in 2016, he and his team have worked with more than 35 public and private colleges, universities, independent schools, and nonprofit foundations and associations. As Mackey Strategies’ principal consultant, he works closely with clients to evaluate, define, and sharpen their ideas into an authentic and distinct voice for strategic impact. 

Prior to founding Mackey Strategies, Pete served as the top communications executive at Amherst College, Bucknell University, the Jack Kent Cooke Foundation, Science Foundation Ireland, and the University of South Carolina, building transformative communications operations and, through comprehensive communications strategies, defining and re-shaping how these institutions connect with their audiences.

Through their workshops, Pete and the Mackey Strategies team coach rising professionals in becoming more effective and confident communicators, impactful agents of change and creativity, and strategically influential managers and leaders.  


Success-Driven Leadership in Strategic Enrollment Management:
A Virtual Workshop for Admission Leaders, with Angel B. Pérez, Bill Conley, and Bob Massay

Friday, June 25, 1 - 3 p.m. ET

Guided by admissions professionals with more than 100 years of experience among them, this intensive two-hour workshop will help you lead an enrollment management division with a strategic mindset. Including an instructive case study, this interactive training covers such critical topics as:

  • The core attributes required to grow into strategic SEM leadership.
  • Understanding the decision-making processes of results-oriented SEM leaders.
  • Turning crises and enrollment dilemmas into greater effectiveness as an SEM leader.
  • Leveraging roles in external organizations for impact on the institution and your career.

Registration information:


Angel B. Pérez
National Association for College Admission Counseling

As CEO, Dr. Angel B. Pérez represents more than 23,000 admission and counseling professionals worldwide committed to postsecondary access and success. He is the primary voice of the association to government, media, and global partners. Pérez is recognized as a national thought leader and is a sought-after speaker on issues of educational equity, access, and success in American education.

Prior to his arrival at NACAC, he served for 22 years as a leader in higher education where his work was described as transformative. He most recently served as vice president for enrollment and student success at Trinity College (CT), where he also taught in the educational studies department.

Bill Conley

Co-founder and Principal
Enrollment Intelligence Now 

Following a 40-career in higher education, Bill Conley joined Bob Massa in founding Enrollment Intelligence Now (EIN) in July 2020. EIN specializes in teaching new enrollment leaders how to perfect the soft skills they will need to succeed in these pressure-cooker jobs. In addition to mentoring and coaching, EIN also works with presidents, trustees, and other campus leaders to address challenges in enrollment, financial aid and retention.

Bill most recently served as vice president for enrollment management at Bucknell University (2012-2020). From 2002-2012, he was dean of enrollment and academic services at Johns Hopkins University. He also served as dean of undergraduate admission at Case Western Reserve University (1990-2002), director of admission at Drew University (1984-1990), and associate director of admission at Lafayette College (1980-1984).

Bill is past-president of NJACAC (New Jersey Association of College Admission Counseling), former vice-president of professional development for NACAC (National Association of College Admission Counseling), founder and past-director of MECA (an intensive workshop for new deans and directors of admissions), a former faculty member of NACAC’s Admission Middle Management Institute (AMMI), and a frequent presenter at professional conferences.

Bob Massa

Co-founder and Principal
Enrollment Intelligence Now

Dr. Robert Massa has been an enrollment professional in higher education since 1974. In 2020, he co-founded the consulting firm Enrollment Intelligence now with Bill Conley. EIN specializes in teaching new enrollment leaders how to perfect the soft skills they will need to succeed in these pressure-cooker jobs. In addition to mentoring and coaching, EIN also works with presidents, trustees, and other campus leaders to address challenges in enrollment, financial aid and retention. 

Bob began his career on the admission/financial staff at Colgate University and Union College before becoming the dean of enrollment at Johns Hopkins University in 1989, a position he held for 10 years. In 1999, he became the vice president for enrollment at Dickinson College and, in 2009, moved to Lafayette College, as vice president for marketing and communications. He joined Drew University, first as a consultant and then as their senior vice president, in January 2015 and retired in May 2019. 

Bob teaches in the University of Southern California’s Enrollment Management and Policy master’s program, has authored chapters in six books, and is a frequent contributor to Inside Higher Ed and The Chronicle of Higher Education. He also serves as the chair of the board of the Character Collaborative.




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