Tuesday, November 22 at 12:00 PM ET / 9:00 AM PTCost: Free
*The recording will be available 24 hours after the live session*
Mobile Augmented Reality (AR) allows users to use their smartphones to view 3D digital holographic experience, layered on top of the real world. We look at 4 examples of mobile AR in education marketing: a playful 3D hologram of a school mascot that pops out of a marketing brochure; a business card that displays a 3D interactive menu; a lapel pin that launches a 3D animation; and a fully self-guided campus tour that uses augmented reality instead of a tour guide. We conclude by exploring DIY approaches to create these in Unity as well as no-code alternatives.
- Acquire a deeper understanding of mobile augmented reality and the technology that drives it
- Examine the utility of mobile augmented reality for institutional brand marketing and prospective student engagement, both domestically and internationally
- Explore how mobile augmented reality can integrate with your current outreach and engagement strategies