Digital marketing is a topic that is often misconstrued. Some believe digital marketing is simply their email strategy, what their institution posts on the social media accounts, and their website presence. But those responsible for driving enrollment know it involves a bit more than that—and just as importantly, they understand that any successful strategy begins with a deeper understanding of their primary stakeholder: prospective Gen-Z students. In this session, we’ll share the latest research and marketing solutions that can help you deliver the right message to the right student at the right time on the right channel—ensuring you bring your best-fit students from prospect to enrolled. We’ll cover how you can leverage Gen-Z’s favorite platforms (TikTok, Snapchat, YouTube, Instagram, and Facebook) with the right blend of marketing tactics, creating the “secret sauce” to future proof your enrollment strategy.