Nominee Statement: Matthew Ward

Nominee for Board Director:

Matthew Ward

Matthew Ward
Vice President of Enrollment Management and Student Success
California Lutheran University


Board members contribute many valuable skills to their work on the board, including leadership abilities, budget or financial planning, communications and media relations, advocacy and strategic planning, and other skills. How does your experience and skill set prepare you to be an effective board member? 

*Statement submited June 3, 2021

It is an honor and a privilege to be considered for a post on the NACAC Board of Directors. I have been involved with the organization since my early years as an Admission Counselor at the University of Wyoming more than 25 years ago. Since then, my experience as an enrollment and student success leader spans three distinct institutions and national regions, including a rural land-grant, an urban research I, and a suburban faith-based. My career path has offered many opportunities for growth and leadership that I hope will prove valuable to NACAC governance. The following outlines a few aspects of my potential as a board member.

First and foremost, I am committed to NACAC’s mission. The organization plays a vital role in developing professionals, advocating for policies that promote access, and maintaining ethical standards deeply needed during a disruptive time in higher education. My vocational identity has been positively shaped by my experiences with NACAC. The values of the organization live with me and I am motivated to serve as an objective, judicious, and loyal partner to the Board of Directors.

I have the honor of being the first enrollment leader to serve on the National Association of Collegiate Business Officers (NACUBO) Board of Directors. The position illuminated my understanding of the business of higher education, while also providing valuable insights into the fiduciary duty associated with board leadership. I have transferable experience from the NACUBO Board in areas of strategic planning, visioning, financial stewardship, budget oversight, and bylaw application. I have invested time and energy discerning the question, “how will this organization provide value to its members in the mid-21st century?” I surmise the leaders of NACAC are asking similar questions. I believe I can contribute a salient perspective on this important topic.

Furthermore, I am drawn to NACAC’s commitment to diversity, equity, and inclusion—these ideals inform my worldview and drive my professional purpose. I led Cal Lutheran through a dramatic change over the last ten years to become a Hispanic-serving institution (HSI), a process that tested my resolve and empowered my spirit. As an example of my steadfast commitment to collaborative leadership, I convened faculty, board members, leading practitioners, and students to develop an HSI vision and plan. I co-authored three successful grants totaling more than $11 million to build programming and infrastructure.

In addition to my expertise in enrollment management and student success, I have valuable experience as a chief marketing officer. I spearheaded the development and implementation of a new institutional brand platform and athletics identity at Cal Lutheran, including the introduction of new logos, colors, typography and style guide.

Finally, any success to which I have contributed has been realized through teamwork and open dialogue. I am committed to shared governance and believe that it is one of the great virtues of higher education. My disposition as a loyal, energetic, empathic and collaborative leader is a great match for the NACAC Board of Directors.

Many thanks for your consideration of my candidacy.



Return to Matthew Ward's main nominee page

Review Matthew Ward's biographical information

View Matthew Ward's speech

Related Content

Expand / Collapse All

Board of Directors Nominee Statements

Read statements from the 2021 nominees for the Board of Directors.

Board of Directors Nominee Bios

Read the bios of the 2021 nominees for the Board of Directors.

Board of Directors Nominee Videos

Each nominee recorded a speech and a Virtual Town Hall question and answer session. Please click here to view the videos.

2021 Board of Directors Election

Meet the 2021 Board of Director nominees up for election.