Advertising Opportunites

From print and online publications to special events, NACAC offers many options to advertise your organization or product with our more than 12,000 members—high school counselors, college and university admission representatives, independent consultants, and other admission professionals dedicated to serving students in the high school-to-college transition


NACAC currently offers the following types of advertising opportunities. For complete information, view
our Media Kit.

 

 Employment

 


Post your job ads in NACAC's CareerCenter, a well-known resource for college admission professionals around the world.

 Ads rates start at $375 for members and $475 for non members. View all job ad packages.  Payment is done by credit card or PayPal.

 
Need more information about placing a job ad?
 Call 1-888-491-8833 Ext. 2243 (Extension Required)

 

 Online

 

NACAC’s e-newsletter, the Bulletin, is published 23 times a year. A password-protected member benefit, the Bulletin is available online to all NACAC members, keeping them up-to-date on the latest news in the profession and in the association.

 
See the 2011 Bulletin Rate Card, or the 2012 Bulletin Rate Card for details on ad specifications and deadlines and submit the Ad Agreement Form to reserve your ad.
Need more information?
 

 Print

 
​
A quarterly, print publication the Journal of College Admission is sent to 12,000 NACAC members. With a mission to support and advance the work of the association and college admission counseling professionals, the Journal of College Admission is renowned for providing members with lively, challenging discourse on issues relevant to the admission counseling field.
 
See the Journal rates for details on ad specifications, and submit the Ad Agreement Form to reserve your ad.
 
The deadlines to submit ads to the Journal are as follows:
  • Winter: November 1
  • Spring: February 1
  • Summer: May 1
  • Fall: August 1
 
Ad Specifications and Rates
Journal ads are printed in four color. See specs and rates below.
Ad specifications:
  • Full page: 8.5 x 11” with .125” bleeds 
  • Half Page: 7.5 x 4.75”
  • Quarter Page: 3.5 x 4.75”

 Rates for 2011-2012:

Cover options (one issue)

Inside Back $4,000
Back $5,000
Inside Front $4,500
 
Other options:
  Frequency One issue   Two issues
  Full page   $3,000   $2,500 each
  Half page   $1,500   $1,250 each
  Quarter page   $750   $500 each
 

 

 

Advertise in the Bulletin and the Journal of College Admission and save:

  • Full page: $100 off
  • Half page:   $75 off
  • Quarter page: $50 off
Note: Please alert both the Journal editor and the Bulletin editor for this discount.
Need more information? ...@nacacnet.org
 

 National Conference

 
​Meet face-to-face with more than 5,500 NACAC members at NACAC’s national conference. Held in the fall,
the conference allows organizations a unique experience to promote their organization and products to NACAC members. Exhibitor packages vary, but some the benefits include:
  • Booths in the exhibit hall
  • Ads in the Exhibitor Guidebook
  • Ads in the Bulletin
  • Conference attendee mailing lists.
Need more information?  exhi...@nacacnet.org
 
 

 Sponsorships

 
National Conference Sponsors
To enhance your exhibit hall presence at the conference, you can go one step further and become a sponsor. By contributing $5,000 to $10,000 +, your organization can become a conference sponsor with the following benefits and more:
  • Recognition in the Bulletin, Conference Program Book, Exhibitor Guidebook, and on-site conference newsletter
  • Signage and sponsorship recognition at the conference
  • Links to your organization’s Web site from NACAC’s Web site.
See the Sponsorship Opportunities Web page for more details.
 
 
National College Fair Sponsors
With fairs held across the country, National College Fair and Performing and Visual Arts Fair contributors reach approximately 8,000 college-bound and decision-making students and their parents who attend each fair. See the Sponsorship Web page for details.
Need more information?
 

 Lists

 

​Individuals, firms and agencies can request to rent mailing lists with NACAC member information to market products and services, conduct nonprofit research and to share professional information. You can purchase the entire list, or specify college/university or secondary school members. Special selections are also available, including national conference registrants. See the application for details. 

Need more information? DMTC...@nacacnet.org.
 

 FAQ

 
  • What percentage of NACAC members work in secondary versus postsecondary schools?
    Of NACAC’s more than 11,000 members, approximately 50 percent are from colleges or universities; 39 percent are from secondary schools; and 11 percent are independent counselors, retired members and nonprofit organizations/agencies.
  • Do I have to be a member of NACAC to advertise?
    No, advertising is not restricted to NACAC members. However, all ads must be in professional relevance to NACAC members and are subject to approval. 
  • I am a NACAC member. Do I receive a discount?
    No, there are no member discounts for advertising.
  • How do I submit my ad for the Journal or Bulletin?
    Email your ad to the corresponding contact email listed above. You can also mail CDs, addressed to the corresponding contact person, to:
NACAC
c/o Journal (or Bulletin)
1050 N. Highland Street, #400
Arlington, VA 22201
  • What file type should I submit my ad as?
    For the Journal, send TIFF, PDF or EPS files with the images embedded. For the Bulletin, send GIF files.
  • Are NACAC ads net or gross?
    All NACAC ads are net. There are no agency discounts.
  • Will NACAC help me create my ad?
    Yes, NACAC staff members can help you create your ad for the Bulletin or Journal for a charge of $150 with the text and graphics you provide, additional edits not included. If you need help with your ad, be sure to contact the editor well in advance of the ad deadline.
  • When do I pay for my ad?
    After the ad’s publication, NACAC will send you an invoice and a copy of your published ad.
  • Will NACAC correct my typos or other errors?
    NACAC will make every effort to contact advertisers about potential problems. However, we are not responsible for typographical errors, printing errors due to the improper formatting of the advertisement or incorrect information.