NACAC's 69th National Conference
September 19-21, 2013
Wednesday, September 18 – Thursday, September 19, 2013
Target Audience: Postsecondary
Level: Advanced (senior-level admission and enrollment management professionals)
The science of recruiting for success and enrolling a class is becoming more and more complex each year. With changing demographics, shrinking budgets, and increased accountability with an eye towards improved student outcomes, enrollment managers must develop new methodologies in order to achieve their institutional goals.
In order to do this, enrollment managers must be aware not just of the current trends impacting their work but also those that are likely to impact their work in the coming years. CHIEF is an intense two-day workshop designed with this in mind. Join your colleagues as you hear from industry thought leaders who have a keen understanding of these trends as well as the competing priorities of today’s enrollment manager.
Sessions Include*:
Roundtable Discussion - Merit Aid
In the midst of aid offers to admitted students, yield programs, counting deposits and helping families with unique financial circumstances, admission and financial aid professionals have been fielding an increasing number of requests for additional merit scholarships. This session will focus on the forces that have led to the increase in merit aid and will debate whether this phenomenon is a time-consuming challenge or an enrollment management strategy. Participants will also discuss whether these requests should be encouraged; the role of transparency in bargains between families and institutions; the ethical issues involved; and the perspective of school counselors. Together, the panel will determine what strategies and protocols are best for their institutions on this controversial subject. Moderated by Pam Horne, panel will consist of representatives from public and private institutions with different approaches regarding merit aid. *Panel members TBA
Update on Student Financial Aid:
Presenter/Session Description TBD
High School Graduate Forecast:
The session will focus on the findings from the most recent Western Interstate Commission for Higher Education (WICHE)‘s “Knocking on the Door to College” report and its high school graduate forecast. Presented by co-author Brian Prescott, the report’s findings project a decline in the overall number of high school graduates as well as an increasingly diverse group of students. The discussion will focus on the implications for decision makers in the higher education community and ways to ensure that all of our nation’s students—particularly traditionally underserved minority students—have educational opportunities beyond high school that are are both widely available and of high quality.
The Current State of Higher Education:
In a special conversation with participants in the Chief Enrollment Officers Forum, Pulitzer Prize winning author and New York Times columnist Thomas L. Friedman will address the impact of globalization and other trends affecting higher education. Possible topics include new public demands for accountability and affordability, the alarming increase in student debt, and the sustainability of our current high tuition/high aid model. Participants will explore our current notions of higher education, considering the movement toward MOOCs, giving academic credit for life experience, etc. , and will consider the future meaning of a college degree.
*subject to change
2013 CHIEF Moderator
Pam Horne
Associate Vice Provost for Enrollment Management and Dean of Admissions
Purdue University (IN)
Schedule:Wednesday, September 18, 2013
1:00 p.m. – 5:00 p.m. (break included)
Thursday, September 19, 2013
8:00 a.m. – 12:00 p.m. (7:30 a.m. breakfast included)
Registration for the 2013 CHIEF is now open! Visit 2013 National Conference Registration. - If you plan to attend CHIEF AND the 2013 National Conference, select your main registration type (i.e., college/university, organization, independent counselor), then select CHIEF on the preconference workshops page.
- If you plan to attend CHIEF exclusively (with no National Conference activities included), select Preconference ONLY as your main registration type, then CHIEF on the preconference workshops page.
Registration Rates for the 2013 CHIEF Workshop:
| Member*/Nonmember |
Member*/Nonmember |
Member*/Nonmember |
| $350/$375 |
$385/$410 |
$420/$445 |