NACAC's inaugural Learning Lounge is located on the Exhibit Hall floor and features conversation-intensive sessions that are 30-minutes in length and cover current trends and case studies. Exhibitor presentations will also be offered on the Exhibit Hall floor.
Learning Lounge sessions and Exhibitor presentations will be offered during most open Exhibit Hall hours from Thursday, October 4 through Saturday,October 6.
Learning Lounge Sessions and Exhibitor Presentations - Thursday, October 4
Learning Lounge Sessions and Exhibitor Presentations - Friday, October 5
10:30 a.m. - 11:15 a.m.
Finding Best Fit Colleges: Understanding Student Hopes, Worries and Needs in College Research, Testing and Financial Aid
Type: Exhibitor Presentation
Audience: College Counselors
Exhibitor: The Princeton Review
Using data from The Princeton Review's latest survey of 11,000 high school students and their parents, TPR's College Hopes & Worries Survey, Rob will walk through trends in college applications over the last admission year and highlight the avoidable pitfalls into which so many college bound students and their families stumble each year. Participants will examine the definition of what is a "Best Fit" school and how we each can partner with students and their families in researching, finding and earning admission to those best fit colleges.
- Rob Franek, Senior VP, Publisher - The Princeton Review and Author, The Best 377 Colleges & Best Value Colleges
Type: Learning Lounge
Secondary Counseling Issues
Beginner, Intermediate, Advanced
Gain insight into the way scholarship selection committees evaluate academics, community service and extracurricular activities and hear strategies to help students maximize the opportunities offered within the college/scholarship application process. Discuss steps students should take to build strong resumes and share essay writing and interview tips for competitive selection processes.
- Stephanie Panion, Boettcher Foundation, CO
- Katy Craig, Boettcher Foundation, CO
11:30 a.m. - 12:15 p.m.
Learn About CollegeNET's Latest Admission Service, Prospect CRM
Type: Exhibitor Presentation
Audience: Postsecondary
Exhibitor: CollegeNet
Prospect CRM is the flexible, all-in-one system that gives you more power to manage all your prospecting, recruiting and student communications. Prospect CRM is an extension of our admission evaluation and review system, Admit™, and is built on proven Admit™ technology. CollegeNET’s CRM tools can accept data from a wide variety of sources and are fully integrated with your ApplyWeb® form data. Prospect CRM is an exclusive component of CollegeNET’s Intelligent Connections® Admissions Application Processing system. This session will include a review of current features and a roadmap for the upcoming year.
Type: Learning Lounge
Postsecondary Admission Issues
Intermediate
Discuss the capabilities and functionality of location-based services (LBS) like Facebook and Foursquare within the mobile landscape of higher education. Explore the changes and trends in location-based platforms (LBS) and learn how to successfully leverage this new technology to enhance your school’s recruitment efforts.
- Jeff Kirchick, SCVNGR, MA
- David Loreto, D’Youville College, NY
3:15 p.m. - 4:00 p.m.
Exploring New frontiers: How to Improve Enrollment Yield by 20+%
Type: Exhibitor Presentation
Audience: Postsecondary
Exhibitor: Student Aid Services
New frontiers are emerging in the enrollment management field through the combination of personal services, financial aid assistance, insight into personal affordability and custom communications. Student Aid Services’ (SA) Enrollment Enhancement™ Solutions utilizes these concepts and helps institutions enhance enrollment and increase enrollment yields. SA is re-shaping the admission and financial aid application process to help institutions build deeper relationships with prospective students. Together with Admission Offices, SA customizes dynamic marketing communications to prospects and admitted students, taking into consideration insights on personal interests and affordability. Learn how SA has successfully increased enrollment yield by 20% at our client schools.
- David Childress, VP of Product Design, Student Aid Services
- Shannon Satterfield, Business Development Executive, Student Aid Services
3:30 p.m. - 4:00 p.m.
LL3. The Fine Arts Difference: Unraveling the Music and Theater Admission Process
Type: Learning Lounge
Secondary Counseling Issues
Beginner, IntermediateLearn best practices for supporting students in the fine arts admission process. Explore the timeline for music and theater applicants, review the different concentrations associated with a BFA and a BMUS, detail the characteristics that a college theater arts program is looking for in an applicant, and discuss the type of information that is needed on a music resume.
- Meghan Cooley, Augustana College, IL
- Nathan Ament, Lawrence University, WI
- Bob Murray, Illinois Wesleyan University, IL
Type: Learning Lounge
Secondary Counseling Issues
Beginner, Intermediate
Learn about the “Start Here, Go Places. Educators’ Portal,” an online community created by the American Institute of Certified Public Accountants (AICPA) for business/accounting teachers and counselors to interact and share ideas, curriculum and resources on a day-to-day basis. Discuss best practices for keeping business and accounting students engaged and motivated.
- Erin Curtis, American Institute of CPAs, NC
- Heather Bunning, American Institute of CPAs, NC
4:50 p.m. - 5:20 p.m.
LL5. Pick Up the Phone: How the Phone Has Transformed Recruitment at a Large Public University
Type: Learning Lounge
Postsecondary Admission Issues
Beginner, Intermediate
Research consistently shows that students want to receive calls, but generally aren’t getting any. Discuss why a structured calling program at a large public university is an effective opportunity to shape recruitment strategy on an individual level. Learn best practices for the timing of different types of phone outreach to enhance enrollment results.
- Bill Black, Temple University, PA
- Patricia Maben, RuffaloCODY, IA
Examine the lessons learned and changes implemented during the first three years of the UT LEAD Summer Institute (UTLSI) for students admitted to the University of Tennessee at Knoxville who possess at-risk indicators, such as first-generation college student status, family incomes below 200 percent of the federal poverty level and spotty high school academic preparation. Identify enrollment strategies for building a diverse freshmen class and discuss characteristics that hinder success for disadvantaged college students.
- Eric Stokes, University of Tennessee
- Richard Bayer, University of Tennessee
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Type: Learning Lounge
Postsecondary and Secondary Issues
Beginner, Intermediate, Advanced
Many students are interested in studying out of state but cannot afford full private or out-of-state public tuition. Thanks to regional exchange compacts, students have surprisingly affordable options. In some instances, students can pursue degrees at out-of-state institutions for less than the in-state tuition rate they would pay in their home state. In 2011-12, more than 29,000 students enrolled through Western Interstate Commission for Higher Education’s Western Undergraduate Exchange (WUE) program and saved an estimated $223.8 million, or an average of $7,696 per student. Learn how the WUE program helps states expand educational opportunities for their residents and receive tips to give your students the best opportunity for WUE discounted tuition rates at one of 150 participating institutions.
- Margo Colalancia, Western Interstate Commission for Higher Education (WICHE), CO
- Greg Smith, California State University-East Bay, CA
Postsecondary Admission Issues
Beginner, Intermediate
Examine key components of a successful strategy for leveraging Facebook in recruitment and yield efforts. Learn how two schools are managing their presence, including what resources are involved, how much time is dedicated to Facebook and where their efforts fit within larger university efforts. Discover how these schools define success on Facebook, learn the means by which they measure progress toward their goals and discuss the ways in which they have adapted their strategies based on these measurements..
- Joyce Lantz, University of Notre Dame, IN
- Soup Campbell, DePauw University, IN
9:00 a.m. - 9:45 a.m.
Using Workflow to Drive Efficiency in the Advancement Office
Type: Exhibitor Presentation
Exhibitor: Perceptive Software
Discover how Perceptive Software process and content management solutions integrate seamlessly with SIS and other core business applications to fuel operational efficiency and close information gaps in the Admission office. Perceptive’s flexible technology scales quickly across your organization to maximize your existing technology investment and make an immediate, positive impact on your school’s bottom line. With Perceptive, you can access and share critical information, content and documents for any student the moment it’s needed and resolve requests quickly to move on to your next task.
- Joy Youngman, Solutions Manager – Higher Education, Perceptive Software
Secondary Counseling Issues
Beginner, Intermediate
Share strategies for guiding students interested in pursuing collegiate studies in music. Discuss academic program preparation, application procedures, the audition preparation/process, scholarship/financial aid, dual/concurrent enrollment, gap-year, and career opportunities. Gain information regarding opportunities for non-music majors to include ensemble participation in their programs of study.
- Fred Peterbark, University of Colorado Boulder
- Jerrod Price, University of Denver, CO
10:00 a.m. - 10:45 a.m.
PTE Academic – Why Security Matters
Type: Exhibitor Presentation
Audience: All
Exhibitor: Pearson
PTE Academic is the only test to apply multi-layered security measures to prevent and detect test fraud through the use of advanced biometric technology at the test center, the adoption of a fully-paperless score reporting system, and our central test-taker database to apply test forensic analysis. This presentation will provide an overview of PTE Academic as a secure and accurate English language proficiency test for international applicants, and will demonstrate how our recognizing institutions are able to make more confident admission decisions.
- Puck Fernsten, Acting Director, US, Language Testing (PTE Academic), Pearson
Secondary Counseling Issues
Beginner, Intermediate, Advanced
Founded by Dean Kamen, inventor of the Segway and tireless advocate for science and technology, the mission of FIRST (For Inspiration and Recognition of Science and Technology) Robotics is to inspire young people to be science and technology leaders by engaging them in exciting mentor-based programs that build science, engineering and technology skills, inspire innovation and foster well-rounded life capabilities, including self-confidence, communication, and leadership. Learn how to activate FIRST Robotics at your school. Discuss strategies for communicating the benefits of the FIRST program to key decision-makers.
- George Walls, Capitol College, MD
- Tribby Warfield, Gates Corporation, CO
11:00 a.m. - 11:45 a.m.
Building the Class and Hitting Targets: Using ROI to Secure What You Need to Get the Job Done
Type: Exhibitor Presentation
Audience: Postsecondary
Exhibitor: Royall and Company
A successful class hinges on three crucial steps: building the best game plan, securing the necessary budget and selecting the right partners. We’ll cover these steps, what to do when goals and targets shift, how to deploy real-time data to key constituents and when to broker support from additional campus leaders. Focusing on what matters most, charting a clear course, assembling the right team and continuing to monitor, adjust and promote this plan are more critical than ever given today’s enrollment landscape. Let’s share what’s working and ensure that we have what we need in place to maintain future success.
11:30 a.m. - 12:00 p.m.
LL12. Applying Via Your iPhone? The Why and How of Smartphone-Based Applications
Type: Learning Lounge
Postsecondary Admission Issues
Intermediate, Advanced
Discuss the creation of The Admissions App, the first smartphone application that allows students to apply to college via their iPhone or Android phone, track their progress via an interactive achievements system and find out instantly if they are admitted. Learn how smartphones have changed the psychology of college applicants, the way app technology helps meet these new expectations and the challenges and advantages that this change presents.
- Ryan Kreager, Little I Apps, IN
- Chip Leinen, Little I Apps, IN
Type: Learning Lounge
Secondary Counseling Issues
Beginner, Intermediate
Discuss the postsecondary opportunities available to engineering students and hear personal accounts from students about their choice to attend engineering school, the individual challenges they encountered on their pathways and the influences that helped guide them. Learn how to identify characteristics of students who can be successful in engineering programs and debunk common stereotypes surrounding the field of engineering.
- Kristen Tichenor, Worcester Polytechnic Institute, MA
- Stephen Bishop, Student, University of Wyoming
12:50 p.m. - 1:20 p.m.
LL14. Black Students in STEM
Type: Learning Lounge
Secondary Counseling Issues
Intermediate
Assess the current landscape of black students who pursue and graduate with degrees related to the fields of science, technology, engineering, and math (STEM). Discuss reasons why black students do not pursue STEM-related fields and learn best practices for counseling a student that shows interest and ability in STEM.
- Falone Serna, Harvey Mudd College, CA
- Jason Hamilton, Arkansas Commitment, AR
- Beverly Woodson Day, Texas State University-San Marcos, TX
1:00 p.m. – 1:45 p.m.
Understanding UK Higher Education
Type: Exhibitor Presentation
Audience: All
Join representatives from eight different UK universities to learn more about the British higher education system, applying to universities in the UK, and the benefits of encouraging students to think about studying overseas. This session is ideal for counselors interested in learning more about study options in the UK and the practicalities of assisting students in applying.
- Bridget Carey, Queens University Belfast
- Nina Langlie, University of East Anglia
- Louise McCarthy, University of Leeds
- Lyndsey Ashton, University of Huddersfield
- Yvonne Wilkins, University of Warwick
- Rose Matthews, Cardiff University
- Heather McKeever, University of Reading
- Nicola Jackson, University of Sunderland
1:30 p.m. - 2:00 p.m.
LL15. Roosevelt RoughWriters for Justice: How an Innovative High School Writing Center Promotes Equity in Educational Access and Success
Type: Learning Lounge
Postsecondary and Secondary Issues
Beginner, Intermediate
Research states that only four percent of college professors say incoming students are well prepared for college writing. Within the context of a highly diverse school with a history of low performance, a vibrant, culturally responsive writing center can serve as a mechanism through which all students can engage in the level of critical thinking, writing, analysis, and revision required for college. Explore the development of a Writing and Publishing Center within the College and Career Transition Center (CCTC) at an urban high school. Discuss the long-term implications and collaboration needed to form a program designed to enhance academic writing skills, raise the visibility of youth voice and writing in the community and implement a model of near-peer mentoring.
- Angela Nusom, Roosevelt High School, OR
2:00 p.m. - 2:45 p.m.
Introducing Guidance Gurus! A Social Media Platform Built Specifically for Colleges and Prospective Students
Type: Exhibitor Presentation
Audience: College Admissions/Outreach Office(s), High School Counselors
Exhibitor: Guidance Gurus
Guidance Gurus has created a social media platform that improves upon the way in which colleges find, recruit, and communicate with prospective students. Admissions Offices: Learn how creating a private social network on the Guidance Gurus platform will contribute to your school achieving its admissions/diversity initiatives, while also improving your reach and communication with prospective students. High School Counselors: Designed with the millennial generation in mind, our platform enables students to market themselves to colleges through a student profile page. Students can list their dream schools, upload videos and images, and receive chat/meeting requests from schools that are interested in them.
- Michael Beattie, CEO, Guidance Gurus
- Katie McDonald, President & COO, Guidance Gurus
Postsecondary and Secondary Issues
Beginner, Intermediate, Advanced
Gain strategies for reinforcing relationships with current and prospective students, families and colleagues through the use of current technology, including iPads at college fairs, mass texting, using cell phones for live surveys, facilitating online chats with college representatives, virtual college visits, and live college telecasts. Discuss the pros and cons of current technologies and discover resources available to continue the conversation regarding technology in your daily life throughout the year.
- Stephanie Shapiro, Viewpoint School, CA
- Paul Ledesma, University of Southern California, CA
- Brian O'Rourke, Mills College, CA
Secondary Counseling Issues
Beginner, Intermediate
Discuss the postsecondary opportunities available to engineering students and hear personal accounts from students about their choice to attend engineering school, the individual challenges they encountered on their pathways and the influences that helped guide them. Learn how to identify characteristics of students who can be successful in engineering programs and debunk common stereotypes surrounding the field of engineering.
- Kristen Tichenor, Worcester Polytechnic Institute, MA
- Darcy Lane, Student, University of Colorado Denver
Postsecondary Admission Issues
Beginner, Intermediate
Research consistently shows that students want to receive calls, but generally aren’t getting any. Discuss why a structured calling program at a small private institution is an effective opportunity to shape recruitment strategy on an individual level. Learn best practices for the timing of different types of phone outreach to enhance enrollment results.
- John Baird, RuffaloCODY, IA
- Tom Mikowski, Aquinas College, MI
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Secondary Counseling Issues
Beginner, Intermediate
Gain practical knowledge about the academic and co-curricular requirements for obtaining entry to medical school. Review experiences and qualities of successful pre-medical candidates to effectively assist students in finding the program with the best fit for them.
- Sunny Gibson, Northwestern University, IL
10:15 a.m. - 11:00 a.m.
Turning your Contact Center into a Profit Center
Type: Exhibitor Presentation
Audience: All
Exhibitor: Lawrence & Schiller TeleServices
Lawrence & Schiller TeleServices customizes inbound call resolution and contact management strategies to stretch College and University operational and marketing dollars. Consistent student contact drives increased student enrollment and retention. This presentation will outline the impact and ROI of utilizing the following solutions: inbound customer care to quickly answer questions and resolve issues; live agent calls as well as auto messaging to spur interest, answer questions, collect data, encourage application completion, and even drive fundraising efforts; and strategic data capture throughout to provide detailed student statistics and demographics. These insights on prospective students provide strategic direction to improve future marketing efforts.
- Doug Mikuska, Business Development Manager, Lawrence & Schiller TeleServices
- Joel Sylvester, National Sales Director, Lawrence & Schiller TeleServices
Secondary Counseling Issues
Beginner, Intermediate
Explore the gender gap in college and the implications for understanding today's college women, including the quantitative and qualitative criteria necessary to inform their college selection process. Discuss the short- and long-term value and benefits of a women's college education and receive a toolkit of talking points reflecting research conducted by the University of California, Los Angeles; National Survey of Student Engagement (NSSE) and Hardwick~Day on gender and the effect of college and levels of satisfaction among students and alumnae at women's colleges and coeducational institutions.
- Susan Lennon, Women's College Coalition, CT
- Kristin McAndrew, Saint Mary's College, IN
- Kimberley Lewis, Bryn Mawr College, PA
Type: Learning Lounge
Postsecondary and Secondary Issues
Beginner, Intermediate
Step back in time for a discussion of NACAC’s 75-year history—from the College Field Workers’ decision to come together in 1937, to tumultuous times in the early 1970s as the association struggled with issues of equality, to decisions made in the 1990s and 2000s to take on professional and ethical issues, including enrollment deposits and deadlines, merit aid and need-blind admission and the rising use of enrollment management models. Attendees will learn how they may share personal memories and insights which can be used to supplement the association’s new online history.
- Mary Lee Hoganson, NACAC Past President, IL
Postsecondary and Secondary Issues
Beginner, Intermediate, Advanced
Learn how residents of six New England states become eligible to pay a lower "regional" tuition rate when they pursue postsecondary degrees not offered by the public colleges in their home state or when they live closer to an out-of-state college. Discover how the New England Board of Higher Education’s (NEBHE) New England Regional Student Program saves eligible students an average of $7,000 on their annual tuition bills at out-of-state public colleges within New England and hear answers to frequently asked questions, including how students apply and how eligibility is determined.
- Wendy Lindsay, New England Board of Higher Education, MA
12:50 p.m. - 1:20 p.m.
LL23. Applying Via Your iPhone? The Why and How of Smartphone-Based Applications
Type: Learning Lounge
Postsecondary Admission Issues
Intermediate, Advanced
Discuss the creation of The Admissions App, the first smartphone application that allows students to apply to college via their iPhone or Android phone, track their progress via an interactive achievements system and find out instantly if they are admitted. Learn how smartphones have changed the psychology of college applicants, the way app technology helps meet these new expectations and the challenges and advantages that this change presents.
- Ryan Kreager, Little I Apps, IN
- Chip Leinen, Little I Apps, IN
Type: Learning Lounge
Postsecondary and Secondary Issues
Beginner, Intermediate, Advanced
Many students are interested in studying out of state but cannot afford full private or out-of-state public tuition. Thanks to regional exchange compacts, students have surprisingly affordable options. In some instances, students can pursue degrees at out-of-state institutions for less than the in-state tuition rate they would pay in their home state. Hear about the Academic Common Market (ACM), operated by the Southern Regional Education Board (SREB), that in 2010-11 assisted more than 2,500 students in enrolling and paying resident tuition at 150 institutions across the country.
- Sojourner Grimmett, Southern Regional Education Board (SREB), GA
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