VISION
The National Association for College Admission Counseling believes that college admission counseling makes a powerful difference both for individual students and society. Effective transition to postsecondary education requires secondary school and college readiness preparation, holistic and ethical processes in guiding students, and knowledge and skills for continued educational success.
MISSION
The National Association for College Admission Counseling advocates and supports ethical and professional practice in helping students transition to postsecondary education. NACAC promotes high professional standards and social responsibility through collaboration, knowledge and education.
STRATEGIC FRAMEWORK
I. ADVOCACY for ACCESS and SUCCESS
NACAC promotes access leading to success for all students in the transition to postsecondary education.
II. PROFESSIONAL COMMUNITY
NACAC is a broad-based membership association of institutions, organizations and individuals dedicated to ethical professional practices that help all students achieve their postsecondary educational goals.
III. KNOWLEDGE AND EXPERTISE
NACAC is the recognized and trusted source of knowledge, education and training for the transition into postsecondary education.
IV. STRENGTHENING OUR ORGANIZATION
NACAC is a vibrant and nimble organization with a clear strategic direction.