This Research to Practice Brief summarizes research conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth on recent growth in the use of social media by college and university admission offices. The brief also highlights best practices for the use of social media and outlines issues that colleges should consider before using social media information as part of the applicant review process.
Download a copy of publication now. (Please note: All downloadable products must be added to your shopping cart (free or otherwise). Click "Continue to Payment" to complete your order. A link to your downloaded product(s) will be provided via email or they can be accessed by logging into the website and choosing "View/Edit My Profile" > "Downloads.")