NACAC and the Center for Enrollment Leadership (CEL) are partners in offering the Admissions Counselor Basic Training® (A
CBT) Program.
Essential Training for All Admission Offices
Admissions Counselor Basic Training is a dynamic online training program for anyone involved in recruitment–admission counselors, student ambassadors, coaches, faculty, and even alumni.
The ACBT is so comprehensive, it complements current training practices and, in many cases, replaces expensive seminars and outdated in-house manuals.
Relevant Coursework, Proven Technology
The program includes:
• 16 online courses
• customization tools to include your campus-specific information
• offline resources to align coursework to admission calendars, to monitor student progress, and more…
CEL tapped into seasoned professionals from the enrollment management community to create the courses and then adapted the content for the proven platform of Web-based adult learning.
The industry-leading curriculum receives regular updates to keep pace with the latest regulations and management trends, so you no longer have to worry about keeping your in-house training program up-to-date.
Courses At-A-Glance:
101: The Value of Admission Professionals
Author: Dr. Andy Roth, President, Notre Dame College (IN)
Introduces students to Admission Counselor Basic Training with emphasis on the importance of the admission counselor position and how it impacts the students, the institution and society as a whole.
102: Student and Family Visits
Author: Steve Kerge, Former Associate Dean of Admissions, New York Institute of Technology (NY)
Increases counselors’ effectiveness with prospective families at every stage of the visit.
103: Open House and Special Events
Author: Mary Beth Carey, Dean of College Admissions and Financial Assistance, Drew University (NJ)
Ensures admission counselors understand how to plan on-campus recruiting events and communication strategies.
104: Telecounseling
Author: Steve Kerge, Former Associate Dean of Admissions, New York Institute of Technology (NY)
Introduces admission counselors to telecounseling and how to run a telecounseling program within the admission office.
105: Relationship Letters and Emails
Author: Maryelizabeth Amico, Former Assistant Vice President for Undergraduate Admissions, The College of St. Rose (NY)
Focuses on creating relationships with prospective students using written and electronic communication. The course also covers important aspects of admission marketing and communication timing issues that counselors need to know.
106: Interviewing Techniques
Author: Chris Domes, Vice President for Enrollment and Student Services, Marymount University (VA)
Provides counselors the tools needed to conduct successful interviews with prospective students.
107: Introduction to Financial Aid
Author: Joe Russo, Director, Student Financial Strategies, University of Notre Dame (IN)
Provides the first step in introducing key concepts and terms necessary for understanding how financial aid works.
108: Training Your Student Ambassadors
Author: Bob McLendon, Vice President for Administration and Marketing, Mars Hill College (NC)
Covers topics that an admission counselor must know to have an effective student ambassador program.
109: Managing Your Travel
Author: Sean Kaylor, Vice President of Admissions and Enrollment Planning, Marist College (NY)
Provides the techniques, processes and methods to help you plan travel so that it meets your goals for enrollment in a cost effective way.
110: High School Visits and College Fairs
Author: Jim Mackin, Director of Admissions, Moravian College (PA)
Covers how to plan the visit using data, how to identify feeder schools and how to manage the college fair experience.
111: Knowing High School Guidance Counselors Needs
Author: Lew Stivall, Dean of College Counseling, Blair Academy (NJ)
Focuses on the role of the high school guidance counselor, building the relationship and communicating with the counselor and students within the high school.
112: Etiquette, Dress and Behavior
Author: Beverly Henry Wheeler, Regional Representative from Dallas, University of Tulsa (OK)
Author: Peter Miller, Dean of Admissions, American International University (MA)
Provides the standards of good practice that drive professional behavior, recognizing that the specific campus cultures or climates have a major impact on acceptable behaviors and styles.
113: Ethics: Selling vs. Counseling
Author: Dan Saracino, Assistant Provost for Enrollment, University of Notre Dame (IN)
Helps admission counselors identify the potential ethical issues facing them in college admission and provides processes, techniques and resources to help them along the way.
114: Working with Transfer Students
Author: Jay Leiendecker, Vice President for Enrollment Services, Dean College (MA)
Provides you with a significant head start to be successful recruiting to transfer students. This course is a must for those that focus on recruiting transfer students.
115: Strategic Enrollment Basics
Author: Rick Zeiser, Dean of Admissions, University of Hartford (CT)
Helps the new admission counselor understand the importance of managing and leveraging financial assistance and using geodemography and predictive modeling.
116: Your Role as a Student Ambassador
Author: Chris Lydon, Associate Vice President for Admission and Enrollment Planning, Providence College (RI)
Designed for student ambassadors, those responsible for ambassador programs and those interested in starting a student ambassador program. Outlines the student ambassador’s roles and responsibilities, describes the ambassador organization and provides the student with an understanding of how to get the highest level of impact from the student ambassador program.
Enroll Now
ACBT is offered as a subscription service to ensure the training program is always available and current.
Take advantage of your NACAC membership—all NACAC members receive discounts on their ACBT subscriptions. Contact a CEL Enrollment Consultant at 866/747-6274 to find out how Admissions Counselor Basic Training can take your enrollment office team to the next level.
Find Out More Today
For more information on subscribing to ACBT or to receive additional information on the program, visit www.enrollmentleadership.com, call 866/747-6274 and fill out a short form to schedule a no-obligation informational Webinar.