The NACAC Board of Directors approved the association’s new strategic plan at its June 16-18, 2011, meeting in Toronto. The resulting strategic plan is intended to move NACAC forward to address the anticipated challenges members and the profession will encounter in the next five to ten years.
Areas of interest include:
- Moving beyond student "access," the association’s traditional focus, to include student "success." The board recommends a more intentional approach to improving the number of high school students who graduate “college ready” and to helping member institutions examine and improve student persistence to degree completion.
- Ensuring that all NACAC member segments realize great value from their association membership.
- Increasing the involvement of public universities and high schools, community colleges, college access organizations, and independent counselors in the association.
- Expanding partnerships with organizations that support best practices regarding student access and success.
- Conducting research and developing content and training opportunities in the following priority areas:
- College readiness
- Affordability/financial aid
- Overall demographic trends and growth of historically underrepresented and underserved student populations
- International recruitment
- Essential college admission information for consumers
- Growing recognition of the NACAC brand as the trusted source of information about the college transition process.
Jim Miller, NACAC President
Coordinator of Enrollment Research
University of Wisconsin-Superior
From the June 22, 2011, President’s Column, NACAC Bulletin
VISION
The National Association for College Admission Counseling believes that college admission counseling makes a powerful difference both for individual students and society. Effective transition to postsecondary education requires secondary school and college readiness preparation, holistic and ethical processes in guiding students, and knowledge and skills for continued educational success.
MISSION
The National Association for College Admission Counseling advocates and supports ethical and professional practice in helping students transition to postsecondary education. NACAC promotes high professional standards and social responsibility through collaboration, knowledge and education.
STRATEGIC FRAMEWORK
I. ADVOCACY for ACCESS and SUCCESS
NACAC promotes access leading to success for all students in the transition to postsecondary education.
II. PROFESSIONAL COMMUNITY
NACAC is a broad-based membership association of institutions, organizations and individuals dedicated to ethical professional practices that help all students achieve their postsecondary educational goals.
III. KNOWLEDGE AND EXPERTISE
NACAC is the recognized and trusted source of knowledge, education and training for the transition into postsecondary education.
IV. STRENGTHENING OUR ORGANIZATION
NACAC is a vibrant and nimble organization with a clear strategic direction.